摘要:With the tendency of globalization, the issue of Corporate Social Responsibility (CSR) has been obtaining international attention since the 1990s.
I Development of
Corporate Social Responsibility
1.1Develop arguments for Corporate Social Responsibility
strategy
Corporate social responsibility (CSR) can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time" (Carroll and Buchholtz 2003, p. 36). Most of them were projected in the U.S. and the Europe, but relatively less in Asia. This study used a multifaceted and CSR overview on the analysis of strategic CSR.
The economic argument aobtainst CSR is that the chief responsibility of business is to make a benefit, albeit while following with the law. According to this point, the self-interested actions of millions of participants in free markets will, from a utilitarian perspective, lead to positive outcomes for society. If the operation of the free market cannot solve a social problem, it becomes the responsibility of government to address the issue.
1.2The impact of Corporate Social Responsibility Strategy
1.3The organisation’s strategy for alignment with a Corporate Social Responsibility Strategy
1.4Develop a Corporate Social Responsibility
Strategy for internal organizational objective
II Implementation of Corporate Social Responsibility
2.1The organisational value chain
2.2Methods for the Corporate Social Responsibility Strategy
2.3An implementation plan for the Corporate Social Responsibility Strategy
III Impact and reinforcement of the Corporate Social Responsibility
3.1Internal reporting measurements
3.2External reporting measurements
3.3Methods to refresh the Corporate Social Responsibility
Conclusion
Reference:
[1] Koestoer, Y.T. (2007). Corporate Social Responsibility in Indonesia. Seminar on Good Corporate and Governance in Promoting ASEAN’s Regional Integration, Jakarta.
[2] Lodge, G. C. (1990). Comparative Business-Government Relations. Prentice-Hall, Englewood Cliffs, NJ.
[3] Luo, X. and Bhattacharya, C.B. (2006). Corporate Sosial Responsibility, Customoer Satisfaction, and Market Value. Journal of
Marketing, 70, 1-18.
[4] Maignan, I. (2001). Consumers’ Perceptions of Corporate Social Responsibility. Journal of Business Ethics 30, 57-72.
[5] Maignan, I., and Ferrell, O. C. (2001). Corporate Citizen as A Marketing Instrument - Concepts, Evidence and Research Directions. European Journal of Marketing, 35(3), 457.
[6] Maignan, I., Ferrell, O. C. and Hult, G. T.. (1999). Corporate Citizenship: Cultural Antecedents and Business Benefits, Journal of the Academy of Marketing Science, 27(4), 455-469.
[7] Marin, L., Ruiz, S., and Rubio, A. (2009). The Role of Identity Sailence in the Effects of Corporate Social Responsibility on Consumer Behavior. Journal of Business Ethics, 84, 65-78.
[8] Carroll, A.B. (2004). Managing Ethically with Global Stakeholders, A Present and Future Challenge. Academic Management Executive, 18 (2), 114-120.
[9] McWilliams, A. Siegel, D.S. Wright, M. (2006). Corporate Social Responsibility: Strategic Implications. Journal of Management Studies 43(1), 1-18.
[10] Mirfazli, E. (2008). Corporate Social Responsibility (CSR) Information Disclosure by Annual Reports of Public Companies Listed at Indonesia Stock Exchange (IDX). International Journal of Islamic and Middle Eastern Fnance and Management, 1(4), 275-284.
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。