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论文题目：英国威尔士swansea城市大学战略管理作业: Analysis the strategic management of Apple
论文语种：英文
您的研究方向：管理
是否有数据处理要求：否
您的国家：英国
您的学校背景：威尔士swansea城市大学
要求字数：3000字
论文用途：mba课程作业
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英国威尔士swansea城市大学战略管理作业: Analysis the strategic management of Apple

1.0 Executive Summary

The main purpose of this paper is to create a strategic management report for Apple. The report mainly comprises the business environment analysis and potential options discussing with identifying the main strategic issues facing by Apple in maintaining their current www.51lunwen.org/strategy/ global competitive position and evaluating potential corporate level strategic directions that Apple has utilized in order to sustain and develop their global competitive position. After finishing the above analysis, author of this paper will give some recommendation to Apple for its strategic management in the future. Summing up in one sentence, author of this paper believes Apple’s current differentiation strategy is too broad and recommends to Apple that it should continually innovate its product and defines one convergence market with high-end and differentiated products.
本文的主要目的是为苹果创造一个战略管理报告。报告主要包括经营环境分析和潜在的选择与确定在维持其目前的全球竞争地位和评估潜在的企业层面的战略方向，苹果公司已经利用为了维持和发展自己的全球竞争地位的苹果公司面临的主要战略问题探讨。完成上述分析后，本文作者将给出一些建议，苹果在其未来的战略管理。总结一句话，笔者认为，苹果目前的差异化策略过于宽泛，建议苹果应该不断创新的产品和高端和差异化的产品定义一个收敛市场。

Table of Contents

1.0 Executive Summary 1
2.0 Introduction 2
3.0 Business Environment of Apple Inc. 2
3.1 Industry Profile 2
3.2 SWOT Analysis 3
4.0 Evaluating Apple’s Strategy 5
4.1 Apple’s Strategy Position 5
4.2 Apple’s Strategy issues 6
5.0 Strategic Choices 7
5.1 Micro External Environment Factors 7
5.2 Macro External Environment Factors 9
6.0 Strategic Direction 9
7.0 Conclusion 10
8.0 References 10

8.0 References

Ketchen Dave & Short Jeremy. (2011). Mastering Strategic Management. Ball State University Records and Publications.
Michael A. Hitt, R. Duane Ireland & Robert E. Hoskisson. (2012). Strategic Management: Competitiveness and Globalization (Concepts and Cases).  Mason: South-Western Cengage Learning.
Kait Vinson. (2011). Apple, Inc. Strategic Management Case Analysis. Retrieved online from: Enderle, R. (2004). Apple’s Competitive advantage. Retrieved on September 14, 2010 from:

Apple Inc. (2009b). Apple and the Environment. Apple Inc. Web. retrieved on September 14, 2010 from:
Apple. (2005). The Apple Corporate Culture, retrieved on Dec. 25, 2012 from:

Buy, J. (2009). Apple Customer Satisfaction: It’s the www.51lunwen.org/strategy/ Experience. Retrieved on September 14, 2010 from: Freedman, R & Vohr, J. (1998). Apple computer, inc. retrieved on Dec. 25, 2012, from:

Apple Inc. (2010b). Redesigned. Reengineered. Re-everythinged. Apple Inc. Web. retrieved on September 14, 2010 from:

Deutschman, A. (2010).  The once and future Steve Jobs. Salon.com. retrieved on Dec. 25, 2012, from: Johnson Gerry, Whittington Richard & Scholes Kevan. (2010). Exploring strategy text only plus mystrategylad. LAVOISIER S.A.S.
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