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摘要：英国战略管理毕业论文A comparison of IKEA’s strategic management with that of Argos in the UKSWOT分析、PEST分析、波特的五种力量、产业生命周期、价值链分析、竞争优势、TOWS矩阵、安索夫矩阵、战略制定方法，从以上因素或更多来分析两家公司用的战略，策略

论文题目：英国战略管理毕业论文A comparison of IKEA’s strategic management with that of Argos in the UK
论文语言：英语论文 English
论文专业：strategic management
字数：3000
学校国家：英国
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论文用于：BA Dissertation 本科毕业论文
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英国战略管理毕业论文A comparison of IKEA’s strategic management with that of Argos in the UK

Introduction

IEKA is a Swedish furniture stores. Ended in December 2008,IEKA in 36 countries and regions around the world has 292 large stores (including 258 for the IEKA group alone and 34 for franchise) . Most of them are in Europe and the others are located in the United States, Canada, Australia and Asia. Yearly in the volume of one hundred million the IEKA catalogue, they were collected about 12000 pieces of the goods, which is the most widely spread in addition to the bible. IEKA founded in Sweden in 1943 .To create a better everyday life for most people is the direction of the IEKA since its inception has been trying to this. IEKA brand has always been improving the quality of people's lives related in together and adhering to the supplies for customers as much as possible they can afford with excellent design, complete function and low price of household management aim. In offering a wide variety, beautiful and practical can make efforts to create customer and social interests in the center of the mode of operation.What’s more,the common people can afford the household articles to use at the same and the appropriation is committed to environmental protection in social responsibility of issues.
宜家家居是一家瑞典家具店。在十二月结束的大2008，在世界36个国家和地区有292个大型商店（包括258的大组和34的特许经营权）。他们中的大多数都是在欧洲和其他位于美国，加拿大，澳大利亚和亚洲。在一亿大目录的年度数量，他们收集了大约12000件的商品，这是除了圣经最广泛传播。宜家实业成立于瑞典1943。创造大多数人更好的生活是自成立以来一直致力于此的大方向。大品牌一直在一起，提高人们的生活质量和相关的坚持为客户提供尽可能多的他们能以优秀的设计能力，家庭管理目标完成的功能和低廉的价格。在提供广泛而多样，美观实用的努力在运作模式的中心创造客户和社会的利益。更重要的是，老百姓能买得起的家居用品的使用在同一和占有致力于环境保护的社会责任的问题。

PEST analysis
Five model analysis
SWOT analysis
Opportunity
IEKA's brand strategy

Reference

Bhattacharyya, S. (2010) Exploring the concept of strategic corporate social responsibility for an integrated perspective, European Business Review. Vol. 22, No.l, pp. 82-101.
Edvardsson, B., and Enquist, B., (2002), `The IKEA Saga': How Service Culture Drives Service Strategy, The Service Industries Journal. Vol. 22, No. 4, pp. 153-186.
Edvardsson, B. and Enquist, B(2009) Values-based service www.51lunwen.org/strategy/ for sustainable business-Lessons from IKEA, Routledge.
IKEA (2008) IKEA Sustainability Report 2008, Corporate PR, IKEA Services AB.
Konzehnann, S.J., Wilkinson, F., Craypo, C. And Aridi, R. (2005) The Export ofNutionul Varsetsesof Capstalssm: The cases of Walmart and IKEA. Centre for Business Research, University of Cambridge Working paper, No. 314.
K. Staley, “Voices, Values and Health: Involving the Public in Moral Decisions,” King’s Fund Publishing, London, 2001.
A. Sindane, “Public Administration Versus Public Management: Parallels, Divergences, Convergences and Who Benefits?” International Review of Administrative Sciences, Vol. 70, No. 4, 2004, pp. 665-672.