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361度市场定位策略分析-361 degrees of market positioning strategy

论文作者:www.51lunwen.org论文属性:短文 essay登出时间:2013-10-29编辑:yangcheng点击率:4978

论文字数:1542论文编号:org201310241127491048语种:英语 English地区:中国价格:免费论文

关键词:361度市场定位策略分析

摘要:361度体育用品行业在中国,占国内的运动品牌市场占有率较高,具有较高的声誉和消费者的忠诚度。在市场运作经验更成熟,更容易了解中国消费者的实际需求为国际品牌,以设计最能满足中国消费者喜好的产品,以满足消费者的真正需求。 361度经常赞助体育赛事,如2008年亚运会在广州承包了361度和体育会话保持了良好的合作关系,容易得到体育界的认可。

2010年中国体育用品市场将继续出现良好的投资机会。在2010年举行的体博会将无疑助长了这一点。行业整合力度进一步加大的时刻,隐藏的行业整合机会的传统产业,许多投资者越来越看好的上市公司,分布在福建晋江361度,以占的市场份额,但仍存在有机会取得更多的大发展。它必须寻求产品之间的差异,帮助消费者追求鲜明个性,以区别于其他品牌在其心中占有一席之地,并击中了消费者的心。

2010 The Chinese sporting goods market will continue to appear good investment opportunities. Body Expo to be held in 2010 will undoubtedly fueled this . Industry consolidation efforts to further increase the moment, the traditional industries of the hidden opportunities for industry consolidation , many investors are increasingly optimistic about the listed companies located in Jinjiang, Fujian 361 degrees, taking a share of the market accounted for , but there are still opportunities to secure more big development. It must seek the differences between products , the pursuit of distinctive helps consumers to distinguish it from other brands in its place in the hearts and hit the hearts of consumers . This requires 361 degrees to establish their own position in the market , the use of the correct market positioning strategy in a highly competitive market in an invincible position .


名为欧文最早的361度,在1986年改变了他的名字的一切音乐。在20世纪90年代的时候,只是,让它听起来有点味道的合资企业,丁懂事长再次通过361度成别克万事。与此相同的名称,它可以发生通用汽车公司的别克“,2004年新的新年节,”别克“品牌正式更名为”361度。“在这个时候更名为不使361度的下降在销售,但销量增加。

The earliest 361 degrees called Owen , in 1986 changed his name to everything music . In the 1990s , when , just to make it sound a little taste of joint ventures , Ding Dong Shichang through 361 degrees into a Buick Wanshile again . It can happen to General Motors ' Buick " with this same name . 2004 New Year's Day , "Buick " brand officially renamed the " 361 degrees ." Renamed at this time does not make 361 -degree drop in sales but an increase in sales . Most of the shoe is shrinking in the international market after the turn to the domestic market, and 361 degrees has been mainly to the domestic ; Qicheng enterprises are concentrated in medium and low production of shoes , high-end market is occupied by international brands such as Nike , 361 degrees put the market position in the highs . Company expressly sporting goods 361 degrees target customer base, 70% of the product concentration of 14 - 23 year old high school students , college students and university graduates , design line mainly bias in fashion and casual sports shoes and apparel . 70% of the company's business focus in the economically developed second and third tier cities , this has led to the brand's reputation is not high , the offensive line the city is inevitable.


虽然在以前的国内体育品牌361度,但仍然没有满足建通目前的排名,限制和更坦率地说:我们的对手是安踏。李宁的强项在服装和运动配件,运动鞋销售额占361度只有一半,而在青岛双星帆布鞋品牌,主要是属于不同的产品线。

Although 361 degrees in the domestic sports brand in the previous , but still not satisfied Jiantong current rankings , limits and more frankly : Our opponent is Anta . Li Ning 's strengths in the clothing and sports accessories , sports shoes sales accounted for only half of 361 degrees ; while in Qingdao Doublestar brand canvas shoes and mainly belong to different product lines. In MING view, 361 degrees there is a big future for development . Unique corporate culture , is the rapid development of enterprises to the power source , 361 degrees has been adhering to the " integrity, pragmatic, cooperative and efficient " core values drink " executive force that action, and learning ability that competitiveness " of consciousness , constantly wri论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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