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得益于创始人山姆沃尔顿革新性的前卫视角，沃尔玛在折扣零售业一枝独秀，目前已经成为了行业领军企业。直到今天，沃尔玛依然遵循着沃尔顿留下来的传统目标和哲学，包括在瞬息万变的科技和商业环境中，永远要领先一步的做法。尽管在很多事情上存在争论，未来依然是光明的。当且仅当它在盈利与承担社会道德责任之间寻找到平衡点时，它才会实现持续发展。

Wal-Mart Sustainability strategy沃尔玛可持续发展战略研究

沃尔玛的成功主要源自其健全的行政决策，和对可持续发展战略的革新性践行，这种可持续发展策略极大减小了该公司对全球环境的负面影响，为“成为全球最具竞争力和创造性的公司”目标添砖加瓦。该公司坚持三个基本原则：百分之百的使用新能源，实现零废弃，售卖能够促进资源和环境持续发展的货物。这个决策实施的要旨在于，沃尔玛要能够在供应商和员工方面建立起稳固的合作关系，注意到店面布局最微小的细节和必要的推销技巧，在每次花费上厉行节约，创造优秀的企业精神。下面就是一些有助于沃尔玛成功的重要策略。首先就是沃尔玛实施了这样一项运动，鼓励供货商在提供环境友好型且安全的产品同时，用可循环或可生物降解的包装，不收取任何额外费用。

Wal-Mart attained its present stature as a leader of discount retailer solely due to the innovative vision of its founder Sam Walton. Wal-Mart still today follows the traditional goals and philosophies left behind by Sam, coupled with the practice of keeping one step ahead of ever changing technologies and the nature of the business environment in which it operates. In spite of the controversies over different issues confronting it and still being faced, the future is bright, if and only if it strikes a comfortable balance seen increasing in its profit and recognizing its social and ethical responsibilities.

The success of Wal-Mart lies mainly due its sound managerial decisions and the innovative implementation of sustainability strategies to dramatically reduce the company's impact on the global environment and in an effort to become 'the most competitive and innovative company in the world'. The company believed in the three cardinal principles, that is 'To be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustaining our resources and the environment.' The gist of the decision implementation by Wal-Mart lies in its ability to build a solid working relationship with both suppliers and employees, taking note of the most intricate details in store layout and necessary merchandising techniques, capitalizing in every cost saving technique, and creating a high performance spirit. Below are some of the important strategies implemented by Wal-Mart which were responsible for its success. One of it first initiative was to launch a campaign to encourage its suppliers to provide environment friendly and safe products in recyclable or biodegradable packaging at no additional cost. Wal-Mart intended to influence its suppliers to spend more on R&D so as to find the safer modes of processing and packing and that too without passing the cost on to them. This wasn't a strategy indented to make it rich, but it was a started as a campaign for environmental benefit and which earned them a lot of good will among environmentalist. Wal-Mart also started creating 'green' shelf tags to mark the products the vendors created that were environmentally friendly. This was one of it first step towards sustainability. But slowly company lost track of its primary strategic priorities. Wal-Mart soon realized this and started to revamp its sustainable strategy in an effort to 沪ICP备10026080号-1