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o shop in a comfortable environment (your own home). Another benefit is the ease to find products when doing online shopping as you are able to search for products as soon as you enter the website using a search box or other links, this is a big difference from actually going to the store as you spend time looking for the product (Warren, 2000).

• Online shopping also allows people to compare prices on the product in a quick and easy way. This cannot be done in a very effective way if you physically go to the store as it would take a long time to compare prices from one store to the next. Once you have found a product you want to purchase you simply can do so with a click of a button rather than waiting in queues.

• At times some online stores give special online deals which can't be found on the high street.

There are also some disadvantages of online shopping. I have chosen a few which might give people reasons as not to shop online:

• Online fraud is probably the biggest reason as to why people are cautious of online shopping. Some people find it hard to trust websites with their personal information and their payment details. Identity theft is still a big concern as hackers can break into websites and steal personal information such as name, address and credit card numbers. To protect their networks e-commerce websites can install anti-virus software, firewalls etc. General advices given to consumers on this matter include using websites that they are familiar with and trust.

• Another big problem with online shopping is that you don't have the opportunity to physically encounter the goods as websites only provide images. This means people may purchase items from the internet which is quite different in real-life. This can also be a tool for fraudsters on unreliable websites as they can describe a product which on the internet may satisfy however once delivered it won't be what was expected.

• Another disadvantage of online shopping is the waiting that you will have to do for the product to arrive. In a store you can purchase the goods and take it home straight away however with online shopping you must wait for you product to be delivered.

Author produces a Pest analysis which describes the impact of online shopping in ASDA Wal-Mart Ltd.

Political

The political element of the external environment remains the same for the local and national levels because the ASDA Superstores are only in Britain.

At present the changing trend of globalised business could be a challenge as well as an opportunity for the ASDA Plc's because they would have to compete against new forces from all over the world to maintain best quality of the products and services they offer. For example online shopping play an important role in today's competitive retail make environment and have become a main element of business success.

Economic

ASDA offers Britain's best value weekly shop with prices 10 - 15% lower than their main competitors (The本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。