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Economist, 2007) and an unmatchable mix of fresh food, grocery, clothing, home, leisure and entertainment goods. ASDA continues to widen the gap between their competitors and is 11.2% cheaper than their competitors, especially in online shopping. In home shopping ASDA give their customers lots of promotional offers.

Social

ASDA Plc introduces lots of varieties of products and services online, for their local and national level customers. For example ASDA's new recipes of ready meals, fresh vegetables, fresh meat and milk are very well popular in its customers. So, for customer satisfaction and to make its social values stronger, ASDA Plc delivers online shopped products or services on time and with cheaper price to match the ongoing trend.

Technological

It is predicted that by 2011 the online retail sales in Europe will hit approximately 263 Billion Euro because of the rapid increase of online shopping in which the shoppers in UK may be accounting for more than a third of all revenue. ASDA Plc's can take the advantage of utilizing internet as an advertising media as 8% of the global advertising is spent on the internet and the percentage is increasing day by day. It will be very cost effective and help the company to globalize very easily.

Overall author feels that online shopping can be a very useful tool, especially for people who may not have enough time to shop in stores. This can also be useful to the elderly as they do not need to leave the house to purchase goods that they would like. There are some issues that still need to be resolved such as online fraud and security. ASDA is a well-established organization and offering brilliant online products and services to its customers and in future have a plan to make a lot of improvements in their online shopping sector.

IMPACT OF TECHNOLOGY ON IS STRATEGIC PLANNING AND IS DEVELOPMENT.

Information system is a rapidly changing field and emergence of new technologies influences every single person on the face of the earth. Almost every single business is tied to information technology one way or the other and new technologies are bound to affect these businesses as they race to gain competitive advantage over their rivals. Injection of these new technologies affects each and every aspect of large multinational companies and this also includes the strategic planning and development of information systems.

Soft System methodology has had a significant impact on the understanding and development of methods. It is a qualitative methodology and was developed by Professor Peter Check land and his colleagues at Lancaster University (Hawkes, 2008). To allow a better understanding of the complexities of the situation, the method allows the problem situation to be suited from many points of view. The methodology consists of a seven stage process that provide the means of progressing through these levels which are system thinking, finding out about the situation and then taking the necessary actions. In other words, SSM is a process used by managers to find out the solution of complex problems which could be related to polic本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。