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多元化的战略管理

本报告主要是对命题——战略管理的多样性造就全面的思考和更综合能力并提供了更大的创新范围和未来的竞争绩效。为了验证这一命题的有效性，对百安居公司进行了严格的分析。范例选择上考虑了与多样性和绩效研究相关文献，目的是将研究主题限定在改背景之中。并在分析后，对百安居公司提出了多元化战略规划。

目前百安居是英国最大的DIY产品零售连锁店，同时为家庭和国内的园艺市场提供材料和设备。公司于1969年开始创立，创始人是理查德布洛克和大卫奎尔。20年的成长周期之后，该公司现在是翠丰集团的一部分，还拥有类似的欧洲企业，在西班牙，意大利，波兰和俄罗斯等国家均设有门店。百安居目前所拥有的门店遍及英国和爱尔兰，总部设在汉普郡的钱德勒福，并且门店已经扩展至远东的台湾和中国大陆。

The Strategic Management of Diversity

Introduction——引言

This report is a discussion of the proposition that the strategic management of diversity leads to a wider range of ideas and abilities, offering greater scope for innovation and future competitive performance. The B&Q Company is critically analysed in order to test the validity of this proposition, and examples are drawn from the literature on diversity and performance to place the subject in context. Following the analysis, a diversity strategy outline is proposed for the B&Q Company.

Organisational profile——企业简介

Currently B&Q is the largest do-it-yourself retail chain in the UK, selling materials and equipment for both the home and domestic garden market. The founders, Richard Block and David Quayle, started the business in 1969. Subsequent to a 20 years growth cycle, the company is now part of the Kingfisher Group, which also owns similar European companies providing market presence in France, Spain, Italy, Poland and Russia. B&Q presently has stores throughout the UK and Ireland, is headquartered at Chandlers Ford in Hampshire, and has expanded into the Far East with stores in Taiwan and China. In 2006 the company employed over 38, 000 people in more than 300 stores across the UK. In terms of diversity, during 1989 B&Q noted the demographic changes taking place in the UK, particularly the ageing population, coupled with the fact that it had at the time a young workforce with a high staff turnover. In the DIY business product knowledge is critical and the younger workforce was seen as lacking in the relevant experience. The company embarked on a policy of employing older workers, having first carried out a very successful pilot in a new store, staffed entirely by workers over 50. The evidence of success persuaded the bard of B&Q to adopt a positive approach to recruitment of an age-diverse workforce. The company viewed the move as making good business sense. The B&Q website displays its commitment and belief in diversity and a mix of talents, and their policies in this respect promote equal opportunity of employment regardless of gender, ethnic origin, nationality, culture, religion, age, disability, marital status, sexual orientation or political views. They have appointed a Diversity Manager, reporting to the Board, and their philosophy on diversity is reflected in its HR policies (Mullins 2008: 86). B&Q remains the UK's largest retailer in its sector and noted profitability of the business in its most recent annual report (B&Q website).

Definition——定义

Price (2007:385) quotes Cox et al (2001:31) as defining diversity as the variation of social and cultural identities among people in an employment situation. The reality is that people are different, varying in gender, culture, race, social, physical and psychological characteristics. These differences may caus本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。