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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2015-12-08编辑:zhaotianyun点击率:13486
论文字数:3176论文编号:org201512061234466453语种:英语 English地区:英国价格:免费论文
摘要:本文是战略管理作业,主要讲述了商业环境中,可持续发展的现代企业需要用创新控制系统驱动战略更新。
Ideally, BSC creates a shared understanding of the organisation's vision is created and the business strategy is communicated to the organisation as a whole (Hasan and Tibbits, 2000). It involves the clear communication between top managers and lower employees, and then allows the feedback from lower employees. Thereby, BSC provide a two-ways communication channel within organisation. Based on Gautreau and Kleiner (2001), BSC endorses the idea that employees should be observed on how they are performing with respect to company strategy. Then, all employees are able to understand the contents of strategy and to see how they achieve the objectives.
In summary, BSC is not only a tool for measurement, but also a tool for strategic management (Voelpel et al, 2006; Chen et al., 2006). Besides measuring the previous events, it is also planning for future with the help of measures. It is code of the business to reduce the tension between short-term goals and long-term strategies.
总结——Conclusion
Traditional budget is no longer valued due to plenty of problems in modern business environment. However, some companies still use budget as planning and control tool, but they should change the managerial behaviour and the way they develop budgets as pointed earlier. To survival, organisations need to balance between achieving short-term profits and long-term strategic. Hence, I suggest organisations should consider BSC as their new corporate implement strategy to conduct and control their business. BSC is a strategic management tool that map organisation's objectives into performance metrics in four perspectives. It may solve some problems of budgeting and reduces the tension between the predictable gaol achievements, at the same time, the pursuit of strategic adaption. However, BSC is not panacea. No one system can completely replace other control system. BSC still has some limitations. Therefore, organisations must aware the limitations of BSC when implementing it. In conclusion, organisation should be smart to utilise the BSC in order to survival and maintain sustainability in the modern business environment.
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