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th Rate of 5% during 2010-2013. Some of the factors for the growth of the industry are: (Electical and Electronics Industry Overview)

Continuous and rising investment in research and development which has led to increased productivity.

Accelerating growth in terms of electronic production and growth due to increased foreign investment.

Support that it extends to various other global industries such as telecommunication, medical, industrial and automotive industries.

Increase in the demand of consumer electronics due to rising income and living standards.

Rapid pace of innovation in electronic technology.

Companies such as Apple have already started using effective, new and disruptive innovations to transform the industry demand curve in positive direction, which has led Apple to make supernormal profits thus reinforcing the necessity of innovation. During economic global recession - technological innovation, cost competitiveness and emerging markets have turned out to be the key driver of industry's such a transformational growth. Some of the emerging markets have been South Korean giants - Samsung & LG who have been commoditizing the industry.

We could also find geographic playing a major role in relation to CE Industry. We established that the American region specially the US to be the dynamic force in driving the industry closely followed by EU. However, the growth pattern will change in the future with the emergence of Asia Pacific as one of the important contributors for the industry due to the increasing demand from the developed countries. For instance - there is an expectance from India to grow at a CAGR of 19% in between 2010-2013. (bharatbook)

Below is a pie - graph of area manufacturing consumer electronics to give us a better understanding of the CE Industry. (Source: Digitivity)

These trends (Industry Trends) signifies the rapid evolution phase of the consumer electronics industry and it puts the manufacturers in tremendous pressure to to be the first one to come up with something new and unique and differentiated products. When a products becomes successful it automatically attracts copycats, automatically leading to rapid price erosion. Again to stay at the top in the competition manufacturers are forced to develop and enhance their products, but these are also the reasons behind a reduced consumer product life cycle. (conducting an industry analysis)

Computer Software:

Computer Software (CS) is a collection of computer programs and related data that provides information to the computer on what to do. CS Industry is an ever changing environment. One of the recent news from the world of CS is that SAP is manoeuvring its way with the biggest companies and that they have decided to purchase Business Objects as a part of their future growth plan. This would make them one of the hottest vendors in the U.S's software industry. (REFERENCES)

The largest software companies of the world generated over US$220 Billion in 2009 in which almost 60% of the revenue were generated by the top 10 companies .Apple seems to stand at the 28th position which shows the level of competition in this particular industry. Microsoft and IBM have for a long time been the clear market leaders, where Microsoft in 2010 has a higher software revenue than IBM and Oracle (numbe