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公司的企业结构和文化

论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2016-01-29编辑:chenyuting点击率:3712

论文字数:4015论文编号:org201601282026582796语种:英语论文 English地区:美国价格:免费论文

关键词:Apple企业战略产业分析

摘要:本文以苹果公司为例,分析了pc行业及如何管理企业,和企业文化的经营。苹果公司最在优势在于不断创新,但也一些问题。最后为苹果公司提出建议,建议它重新打造苹果TV。

公司的企业结构和文化

苹果公司已经由一家专门制造高端个人电脑的电脑公司发展成为一家生命力旺盛的多元化公司。它不但着重于不断创新的产品,彻底改变和重新定义行业,同时也不断重塑客户对产品和功能的认知。本文的目的在于仔细观察苹果公司的产业、产品和战略,来为读者解释苹果公司的成功与特定企业战略的内在联系。

该报告首先概述了苹果的核心战略-通过不断创新的产品区分自己的产品,重新定义行业的界限。战略是为了显示公司的公司结构,更重要的是要强调苹果内在的创新文化,它是苹果公司的驱动力和竞争优势。

接下来文章描述了苹果在PC行业的演变过程, Macintosh电脑作为数字枢纽增加了数字设备的价值,它将硬件和软件综合运用的技术也称为苹果公司其他产品运作的基础。

Corporate Structure And Culture Of The Firm

As a company Apple Inc. has developed from being a pioneering PC company specialised in creating high end PCs to a diversified design powerhouse focused on constantly innovating products that not only revolutionise and redefine industries but that also reshape customers' perceptions of products and functionality simultaneously. This report attempts to put to Apple, its businesses, its products and strategies under the microscope in order to provide the reader a better view of the underlying reasons for Apple's success with specific regard to strategy.

The report begins with a detailed overview of Apple's core strategy of differentiating itself by constant innovation of products that redefine the boundaries of the industries it operates in. From here, a link is made to show the corporate structure of the company and more importantly to highlight the culture of innovation within Apple that serves simultaneously as its driving force and competitive advantage.

Further the report examines Apple's evolution in the PC industry, its positioning of Macintosh computers as 'digital hubs' that add value to a chain of digital devices and how its model integrated of hardware/software has served as the foundation for its other products.

Later, analysis of holistic view of Apple's development and strategies in the consumer electronics industry and how innovation has allowed it to become a dominant brand in the industry by surpassing stalwarts such as Sony in delivering consumer friendly devices. Few recommendations are made to Apple executives who could take a note of in order to stay ahead of the pack in their various businesses.

The Strategies, Corporate structure and culture of the firm
Apple is considered as one of the most reputable companies in the PC and digital industry all over the world. It has received many awards and recognition in many different categories and is ranked as the world's most admired company consecutively for last three years. There is great effort behind Apple's success in the market. Also there are many factors involved in its ongoing success as the market innovator. Apple has brought a big change in our day to-day life, simplest being buying music to participating in the domain around us. (Christine Thompson)

As BMW CEO Norbert Reithofer puts it, 'The whole world held its breath before the iPad was announced. That's brand management at its very best.'(Fortune Magazine, March 4, 2010)

One of the important factors for Apple's success is its solid corporate culture that promotes its values and belief's among employees and partners and their keen commitment towards the company. These values and commitment bring together the award winning products and services every year. All this has not come overnight, it has been there from the beginning (1980's) until today. This is a sign of consistency and lasting culture in the company. The employees at Apple think diversity and dress code ar论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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