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论文题目：development of boutique hotel in Shanghai
论文语言：英语论文 English
论文专业：工商管理
字数：10000
学校国家：瑞典
是否有数据处理要求：否
您的学校：在瑞士的酒店管理学校，行业排名较靠前，glion
论文用于：Master Dissertation 硕士毕业论文
补充要求和说明：
原先自己写过一篇，但是fail了，所以要换题目，但是原来的材料还是可以用的，参考文献是havard格式

Abstract
This the development strategy of Langham Yangtze Boutique (LYB) of China, which is based on the strategic management theory and analytical tool of Five Forces. Research questions include: (1) the external environment and internal environment of LYB referring to the development strategy of LYB; (2) what practical measures should be taken in order to improve the business operations by overcoming the present disadvantages and utilizing the present advantages of LYB? Interviews with LYB staff, including branch manager, salesmen, purchasing staff, ordinary employees, and customers, are mainly used to collect data. Documents of Shanghai hotel industry and LYB are also collected to further this study. Through the major findings, some conclusions can be drawn: (1) The current strategy of LYB is the expanding strategy; (2) Because of the investment of Langham Group Hongkong, and the external opportunities, such as Shanghai Expo, LYB’s strategy made a big success; (3) The development strategy of LYB still has space to improve. Finally, through the analysis of success and failure of LYB, its future operational strategies could be got.

 
Acknowledgements
I would like to take this opportunity to show my appreciation to the following individuals helping me complete my dissertation:

Firstly, https://www.51lunwen.org/riskmanagement/2011/0815/1451398119.html   I would like to thank the members of faculty in the Glion Institute of Higher Education and especially to my dissertation tutor, Dr. Riosmorales who helped and guided through the whole process.

Secondly, I would like to thank my family who give me not only financial but also spiritual supports and help me have opportunity to come to school and complete the course.

Thirdly, I also would like to thank Jessie SUI, Jane WONG, Thomas, Tom LOU and other friends of mine who give me a lot of supports during the time I was working on my dissertation and still in the end of dissertation.

Finally, I also would like to thank all of the individuals participating in my interviews.
 
Table of contents
Abstract 4
Acknowledgements 5
Table of contents 6
List of tables 9
Chapter One: Literature Review 10
1.1Context 10
1.2 Key Concepts 10
1.2.1 Strategy and corporate strategy 10
1.2.2 Important features of corporate strategy 12
1.3 The theoretical basis of strategic development 13
1.3.1 The four key elements of strategic management 13
1.3.2 Theories of strategic management 14
1.4 Business strategies for sustainable development 23
Chapter Two: Methodology 28
2.1 Area of study 28
2.2 Study approaches 29
2.3 Research design 30
2.4 Sample selection and sample size 31
2.5 The method of data collection 32
2.5.1 Interview 32
2.5.2 Documentary review 33
2.6 Validity and reliability 33
2.7 Limitation 34
2.8 Ethical considerations 35
Chapter Three: Results 37
3.1 External Environment Analysis of LYB Business Strategy 37
3.1.1 Policies Encouraging Tourism in Shanghai 37
3.1.2 Impetus provided by Shanghai Expo 39
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