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Abstract：
In the age of globalization, automobile businesses around the world spare no effort to advance the images of their brand on a global basis. Most automobile companies are concerned about developing the right international brand names before entering the world market. Therefore how to translate the brand names and establish the image it conveys is an essential move for the company’s success to develop oversea market. It is important to ensure that the translated automobile brand name is accurate in conveying the message and accord with the culture of the designated market. The thesis first offers the functions of automobile brand names which include its credit and its role in stimulating consumption. In the second part, this thesis analyzes the theoretical basis of the translation of automobile brand names. The third part offers strategies and skills in translating these brand names.It can be said that this paper, does not only discuss the influences of cultural differences on the translation of automobile brand names, but at the same time points out the proper strategies to develop new international automobile brand names on that basis. In a word, with the development of the automobile industry, it catches the eyes of people in the whole world. All of the analysis and the strategies in the paper are designated to remind the translator of the cultural influence in translating the automobile brand names.

Keywords：antomible brand names,  translation,  culture

全球化的背景下，世界各国的汽车生产商都不遗余力的努力提升自身品牌世界范围内的形象。很多汽车生产商在进入国际市场前都相当关注自身品牌是否具有国际认可的译名。所以，如何翻译品牌名称和树立译名所表达的国际形象对很多公司来说是成功开拓海外市场的决定性一步。这种翻译要保证能准确的涵盖了品牌的内涵，同时也与目的市场的文化契合。本文首先指出了汽车品牌名称的功能，包括其自身信誉及其在刺激消费中的作用。文章第二部分分析了汽车品牌翻译的理论基础。第三章分析了了翻译中的一些策略和技巧。可以说，本文不仅分析了文化差异对汽车品牌翻译的影响，另外，在此基础上指出了翻译中可行的策略和技巧。通过分析，文章旨在提醒并助于翻译者在翻译汽车品牌名称中注意文化影响。

关键词：汽车商标，翻译，文化

Contents
Abstract ………………………………………………………………………………I
Chapter 1 Introduction……………………………………………………………1
Chapter 2 A General  Introduction to Automobile Brand Names…………....…....2
2.1 Definition of Automobile Brand Names………………………………………...2
2.2 Function of Automobile Brand Names………………………………………….2
2.2.1 Symbol of Credit……………………………………………………………...3
2.2.2 Distinguishable………………………………………………………………..3
2.2.3 Stimulatin Consumption …………………………………………………… ..4
2.3 Characteristics of Automobile Advertising……………………………………..4
2.3.1 Using Lots of Punctuation................................................................................4
2.3.2 Deviant Spelling and Nonstandard Spelling .....................................................6
2.3.2.1 Deviant Spelling..............................................................................................6
2.3.2.2 Nonstandard Spelling......................................................................................6
2.3.3 Visual Emphasis and Picture Strategie ..............................................................7
Chapter 3 Basic Principles and Trend of Advertising Translation.......................9
3.1 Basic Principles of Advertising Translation..........................................................9
3.1.1 Naturalness.................. ....................................................................9
3.1.2 Accuracy...................... .......................................................................10
3.1.3 Comprehensibility...............................................本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。