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公共演讲中的口译方法分析

论文编号:lw201409291116531574 所属栏目:英语翻译学论文 发布日期:2018年09月10日 论文作者:无忧论文网

1. Project Introduction

1.1 Background Knowledge of Jack Ma and His Speech 
Jack Ma is Ma Yun’s English name who is a successful entrepreneur in China. He  is  the  chairman,  lead  founder  and  chief  executive  officer  of  the  Alibaba Networking Technology Company.  On October 10th in 1964 Jack Ma was born in Hangzhou, Zhejiang province. He graduated  from  Hangzhou  Normal  School  and  won  the  foreign  language  degree  in 1988. After graduating, he worked as a lecturer in English and International Trade at the Hangzhou University of Electronic Science and Technology from 1988 to 1995. Then  in  1995,  he  founded  China  Pages,  which  was  believed  to  be  the  first Internet-based company in China. From then on he focused on the research of internet. As  it  turned  out  that  he  was  succeed.  In  1999,  he  founded  Alibaba  group  which rapidly became the biggest Business to Business electronic commerce platform in the whole world. Taobao subordinating to the Alibaba group has already been the biggest personal  trading  internet  in  Asia.  In  2001,  Jack  Ma  was  selected  by  the  World Economic  Forum  as  a  “Young  Global  Leader”  and  chosen  by  CCTV  as  one  of  the “Top  10  Business  Leaders  of  the  Year”.  In  the  following  years,  his  success  has brought him many other honors, such as “World's Best CEOs”, “Business Leaders of the Decade Award”, “Asia’s Heroes of Philanthropy”.

1.2 Contents and Features of the Speech
This whole speech was just an ordinary public speech, which lasted for about 50 minutes in Columbia University. Jack Ma took more than twenty minutes to introduce Alibaba group, including its founding, its development and its future. He explained in detail  on  its  constitution.  There  are  mainly  five  parts  in  Alibaba  group,  including Alibaba.com,  Taobao.com,  Alipay,  Aliclub  Computing  and  Yahoo  China.  Then  he explained why Alibaba can make itself to more than two hundred countries around the world.  That’s  because  of  his  belief  that  is  Customer  is  No.1;  employee  is  No.2; shareholder  is  No.3.  During  the  whole  speech,  he  disclosed  to  us  a  truth,  which  is continuing  to  serve  for  the  customer,  and  then  you  all  make  progress  constantly. Money is just appendage.  In  the  next  time  quantum,  Jack  Ma  did  the  interaction  with  the  audience. Questions  were  brought  up  one  by  one,  and  he  gave  the  answers  earnestly  and detailedly. What is necessary to be mentioned is that the whole process of speech was full of humor, sagacity and joy. It includes all kinds of questions, but most of them are about Alibaba group. Most of the audiences want more suggestions from Jack Ma on the business and his plan about the future of Alibaba group.
It  includes  the  process  of  delivering knowledge,  expressing  ideas  and  infecting  emotion.  To  accomplish  the  process  of speech  needs  the  coordination  of  language,  movement  and  expressi