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1. Introduction介绍

由于中国的用户无法访问Facebook和Twitter，原因是主要由当地的社交媒体网站，如Qzone和腾讯微博QQ。事实上，中国消费者评价空间，让消费者建立自己的网页，发布视频、照片和更新，与MySpace提供的功能类似，作为他们的最爱社区媒体网站。QQ和WeChat的普及对于捕捉使用社交媒体作为品牌和产品决策的重要信息来源的不利于在线观众至关重要。然而，由于社会媒体的动机和用途不同，中国的社会媒体格局是复杂的。社交媒体可能会控制他们提供的信息以产生所需的印象，并创造知识来吸引观点追随者。此外，麦肯锡近期对iConsumer中国的调查将中国社交媒体用户分为六组，分别是基于动机和参与行为。另外，积极从事QQ和WeChat的“社会爱好者，招待会员，读者和舆论用户”四个部分对于社会各界都很重要。As users in China have no access to Facebook and Twitter, the landscape there is dominated by local social-media sites such as Qzone and Tencent Weibo from QQ. Indeed, Chinese consumers evaluate Q-zone, where consumers create their own webpages for posting videos, photos, and updates, functions similar to those provided by MySpace, as their favoritesocial-media site. The popularity of QQ and WeChatare critical to capturing the affluent online audience that uses social media as a vital source of information for brand and product decisions. However, the social-media landscape in China is complex because of distinct motivations and different usage patterns for engaging in social media. Social media there are likely to control the information they provide to produce desired impressions and create knowledge to attract opinion followers.In addition, a recent survey of iConsumer China conducted by McKinsey divides Chinese social-media users into six groups based on motivation and engagement behavior. In addition, four segments of ‘social enthusiasts, resenders, readers, and opinionated userswho are actively engaging in QQ and WeChat are important for the social respective. Therefore, this article would like to research on the WeChat and QQ, compare their strategies and other respective of them.

2. Literature Review 文献

2.1 Background information of WeChat
WeChat is featured with the characteristic of ubiquitous learning, being available for almost every student at any time anywhere. WeChat is a mobile text and voice messaging communication service developed by Tennent in China, first released in January 2011. The app is available on Android, iPhone, BlackBerry, Windows Phone, Symbian and OS X platforms. Languages supported include Traditional/simplified Chinese, English, and so on. WeChat is supported on Wi-Fi, 2G, 3G and 4G networks. According to Xinhua, WeChat total users reached 600 million worldwide in October 2013 (Wikipedia, 2014). WeChat provides multimedia communication with text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, photo/video sharing, location sharing, and contact information exchange. WeChat supports social networking via shared streaming content feeds and location-based social plug-ins ('Shake', 'Look Around', and 'Drift Bottle') to chat with and connect with local and international WeChat users. Photos can be taken and embellished with artistic filters, captions, and placed into a personal photo journal for sharing with other users. User data is protected via an on-demand contact list backup and retrieval to/from the cloud. WeChatclaims to provide a social networking platform that emphasizes user privacy and fast response performance.

2.2  The brief introduction of the QQ
Social group isoneof themain features ofQQ which allowsmultiple users to communicate instantly. Amessage posted byamember isimmediately received byallthe other group members. Whennecessary, anytwomemberscancommunicatevia individualchannel. Depending ontheactiveness of au本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。