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英国市场营销作业:oxendales营销策略分析

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-09-15编辑:cinq点击率:12685

论文字数:3000论文编号:org201709151422356021语种:英语 English地区:英国价格:免费论文

关键词:英国作业市场营销营销策划

摘要:本文是英国留学生市场营销作业范文,主要内容是针对oxendales服装供应商的营销策划进行详细分析。

oxendales营销策略分析 Oxendales Marketing strategy Analysis
 
Oxendales作为一个纯粹的服装供应商,当他们第一次出现在网上但现在他们卖很多不同的东西,从家居服到公司的娱乐项目。通过扩大他们的经营范围,他们已经成为人口中许多更为理想的选择。
本报告将显示oxendales如何去了解他们的业务和他们是如何使用他们的服务。
oxendales营销活动正在进行中。他们在很长一段时间,他们的名字是一户一。尽管如此,他们仍然需要得到他们的产品有。本公司出售的物品,只是报价的一部分。他们也给信用和信贷利息。他们以这种方式做生意赚了很多钱。
一旦新的季节服装被宣布出来,他们的营销人员就开始制定一个计划。

Marketing Campaign营销活动

Oxendales started off as a purely clothing supplier when they first appeared online but nowadays they sell a lot of different things from home wear to electricals and entertainment items. Through broadening their stock range, they have become a more desirable option for many more segments of the demographic.

This report will show how Oxendales go about their business and how they are viewed by the public that use their service.

Oxendales marketing campaigns are ongoing. They are around a long time and their name is a household one. Nonetheless they do still need to get their product out there. With this company, selling items is just part of the offer. They also give credit and charge interest on that credit. They make a lot of money doing business in this manner.

Once a new season collection of clothing is announced their marketers set in motion a plan that gets the new arrivals from the storehouse to the public.

They appear to have a good idea of who they are targeting with their campaigns. The demographic being targeted is the medium to low income earner or people on social welfare; people who can afford to pay instalments but cannot necessarily afford to buy a product outright. For this segment of the market, Oxendales are often an invaluable ally in helping them to clothe themselves, their families and their homes. Oxendales have a huge selection of items on offer for people and for the household.

They tend to bring out two new 'lines' of clothing every year. The different styles and items are reflective of the different seasons. The first line of the year is the Spring/Summer collection, which typically comes to the fore around March or April. Then around September they announce their Autumn/Winter collection.

Oxendales introduce their new lines typically through a number of channels that they feel will get their product specifically to the target segment. They show their stock on television, using TV3 as their main channel for showing people the wares on offer. They utilise the show Ireland AM to get their new offers into the vision and minds of the public.

At the same time as being seen on television they will also be launching advertising collateral campaigns on many different levels, from more television advertising to social Media and physical paper advertising.

They will follow this up by interacting with the public one-to-one in trade shows such as the 'Woman's World Show' which is a yearly event held at the RDS in Dublin. This public relations meet and greet is meant to align Oxendales with many of the other company brand competitors attending the show as well as get their own brand into the minds of the public or to cement their brand in the minds of people who already know of them.

No matter where and through what channel they are showing their items, one will find a consistent 'feel' to their advertisements. The colours used are often very alike across all of their advertising campaigns. If one 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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