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•1882年它开始销售自有品牌产品。
•1898Sainsbury最长建立供应商-劳埃德徘徊开始为他们提供肉类和家禽。
•1914塞恩斯伯里开始招收女性,在第一次世界大战期间帮助同事的短缺情况。
•1944塞恩斯伯里在他们的罐上有标签，由此节省纸张,帮助战争。
•1946塞恩斯伯里的同事的第一期杂志,期刊,抵达商店。
•1950塞恩斯伯里的自助服务商店先于在竞争对手几年前就开张了。
•1970塞恩斯伯里介绍了第一个面包店,新鲜的鱼,加油站商店和咖啡店。
•1975首次萨瓦河中心开放范围扩大到包括非食品类产品。
•1989介绍了首次回收材料制成的塑料袋。
•1991它鼓励顾客重复使用塑料袋。他们也推出了佩妮为慈善事业计划。
•2005他们今天推出了新的尝试。

塞恩斯伯里努力为客户提供不断改善质量的购物，以合理的价格让顾客体验伟大的产品。

介绍:——Introduction:

J Sainsbury Plc is parent company of Sainsbury's Supermarket Ltd, commonly khown as Sainsbury, the third largest chain of supermarket in United Kingdom with the share of UK supermarket sector of 16.3%. The group also interested in property and banking. They particular focus on fresh food and strive to innovate continuously and improve product as per customer need.

Sainsbury was found in 1869 by john James Sainsbury and his wife Mary Ann in London, England and grew rapidly during the Victorian era. It grew to become the largest grocery retailer in 1922, in uk. Tesco become the market leader in 1995, and Asda became second largest in 2003, demoting Sainsbury into third place.

A quick look at Sainsbury's Profile:
?1882 - It started to sell own brand products.
?1898 - Sainsbury longest established supplier - Lloyd Maunder started supplying them with meat and poultry.
?1914 - Sainsbury started to recruit women to help with colleague shortages during the First World War.
?1944 - Sainsbury had labels on their cans to save paper and help the war effort.
?1946 - Sainsbury's first issue of colleague magazine, the Journal, arrived in store.
?1950 - Sainsbury's self service stores opened years before its competitors.
?1970 - Sainsbury introduced first bakeries, fresh fish counter, petrol stations and coffee shops into the stores.
?1975 - Its first Sava centres opened expanding the range to include non-food products.
?1989 - It introduced the first ever carrier bags made from recycled material.
?1991 - It encouraged the customers to reuse carrier bags. They also launched Penny Back scheme for charity.
?2005 - They launched Try something new today.

Sainsbury strives to deliver an ever improving quality shopping experience for the customer with the great products at reasonable prices. It aims to exceed customer expectations for healthy, safe fresh and tasty food, making their lives easier every day.

Five principles are at the core of Sainsbury's business:
?The best for food and health
?Sourcing with integrity
?Respect for our environment
?Making a positive difference to our community
?A great place to work.

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