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摘要:
我阐述了最近中国社会在外国文化的影响下，产生的新变化和新趋势并且将它们转化为当地机构，这在毛泽东时代的中国政治体系中是抵制的。
Summary:
According to me the Author talks about the recent changes in the Chinese society and the new tendency to adopt the foreign culture influences and transform them into local institution which was restricted by the Chinese political system during the Maoist era.

本文的要点如下:
受外国文化的影响。北京的顾客在本土化的推进过程中是积极的合作伙伴。麦当劳作为代表美国现代化成功的征兆。人们光顾麦当劳体验平等的时刻。麦当劳餐厅的异国情调，美国人，在某种程度上时髦的体现。麦当劳的食物是为了与美国的饮食相同。吸引美国人的是麦当劳的风格而不是食物。麦当劳解释它的食物作为一种外来形式的馅饼。快餐文化吸引了中国的消费者。参与跨国文化体系的一种方式。在麦当劳里，饮食的环境是舒适和浪漫的。麦当劳的体验被认为是一个探索美国文化的机会，并且给年轻人一种特别的对待。

The important points made in the article are as follows:
Acceptance of foreign culture influences.Beijing customers are the active partners in the process of localisation.
Representation of McDonald's as Americana and the promise of modernisation.People patronize McDonald's to experience a moment of equality.Making experience at McDonald's restaurants exotic, American, and to a certain extent, modern.Genuineness of McDonald's food that is being identical to its American counterpart.Attraction to McDonald's by its American style rather then its food.McDonald's interpretation of its food as a foreign form of xianbing.The culture of fast food attracting the Beijing consumers.

A way to take part in transnational cultural system.At McDonald's, eating environment is considered as romantic and comfortable.McDonald's experience is treated as a chance to explore American culture and give their young one a special treat.McDonald's representation as a symbol of American Culture has led them to accept new patterns of behaviour.Willingness to accept the exotic culture and social behaviour in general.McDonald's treated as a place to gain status.Efforts made to adapt Chinese cultural settings.McDonald's as a place to hang out.McDonald's creating a family atmosphere for Beijing customers.Personal interaction with customers.Beijing customers want their children to learn American culture.

Finally the author concludes saying, 'McDonald's has transformed into middle class family establishment, where people can enjoy their leisure time and experience a Chinese version of American culture'.

Critical Review评论

I think that the article is relevant in today's world and the localization process mentioned by the author in the article. For any multinational company it is necessary that they try to adopt the home country's culture i.e. tries to bring the home culture in their goods and services. As said by Mingsheng Li, a senior lecturer in the Department of Communication, Journalism and Marketing at Massey University in Wellington, New Zealand, the degree of localization largely determines the degree to which a business succeeds or fails in a given country. The more the company works toward localization, the more likely it will be successful. It is necessary to understand one's culture and tradit本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。