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Abstract (Summary)
With the development of the E-commerce, the security of E-commerce is becoming the key problem in the E-commerce. How to protect the consumers’ privacy also needs us thinking about. This article introduces several ways to violate the citizens’ privacy and the several ways to protect the personal information. The government, the consumers themselves and the recent technology could take action to protect the personal information. The National People’s Congress should protect the network privacy through legislation; individual users should enhance the protection of privacy awareness; the technical instrument, including the information security technology in electronic commerce and the security agreement of the E-commerce information, should be used to protect consumers’ privacy. So if they take the effective measures to jointly create a healthy environment for the development of e-commerce, it can provide a good protection for our long-term stable development of the e-commerce industry.

Key words: E-commerce Privacy Rights P2P technology Network privacy protection Internet service providers the National People’s Congress

The problem of the consumers’ privacy
The organization obtain consumer’s personal information from the two way ,Web sites can collect personal consumer information in two different ways: overtly, through means such as registration pages, user surveys, online contests, application forms, and order forms, and clandestinely, through, for instance, a technology known as "cookies." It is this second type of information collection in particular (as well as the astounding speed and efficiency with which sites can collect, store, aggregate, and disseminate personal information) that causes consumers' wariness of online transaction and exploration. Consumers are less trusting of how online service providers and merchants handle personal information than they are with how traditional non-Internet based businesses (such as hospitals and banks) handle the same information. There are commercial company, E-commerce service provider, Internet service provider and personal invasion to use the personal information for benefits.

The first, the commercial company
As the emerging electronic marketplace increases in popularity, technology is developing to ensure increasing flexibility with Internet transactions. The development of this marketplace offers decentralized economic power, convenient low-priced access to products, and for those previously without a storefront or roadside stand, a newfound opportunity to offer products or services to potentially everyone in China.
Although commercial web sites offer consumers useful product and service information, they also can, and do, collect personal information about the consumers who visit their sites. It is almost as if, in exchange for providing the information, product, or service to those interested enough to seek it out, companies collect information about those who do choose to utilize it.
Companies are interested in collecting this online information because once analyzed, the data offers consumer research information at a level of granularity never before available. For example, if information providers can gather information as to the number of visitors who visit their Internet web site or the f本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。