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摘要：As one of the pioneers in China’s e-commerce market with over a decade of operating history, Dangdang.com is founded by Science &Culture Company, American Tiger Fund, International Data Group, Luxembourg Cambridge Co.

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您的研究方向：MA management （marketing）
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英国论文代写Report on E-Marketing Plan of Chinese Dangdang Inc.

1.0 Executive Summary
As one of the pioneers in China’s e-commerce market with over a decade of operating history, Dangdang.com is founded by Science &Culture Company, American Tiger Fund, International Data Group, Luxembourg Cambridge Co. and Asian Growth Capital Fund. Dang came into operation in November 11th, 1999which is dedicated to sell books, DVD, music, cosmetics, apparel, movies and home appliance and so on(Hao, 2011). Dangdang.com was launched in 1999. Today, it has raised more than $40 million https://www.51lunwen.org/uk/ in venture capital from Alto Global, DCM and Softbank. Furthermore, more than 100,000 users buy their needs from dangdang.com every day. There are more than 20 million items sold by dangdang.com every month (Chow, 2010).

As Amazon has got its big shot in E-commerce, Dangdang.com has gained its own success through the Amazon model with localization. Dangdang.com has issued its IPO recently and has gained an increasing good reputation in the E-commercial business industry. The online commerce in China of 2010 has increased by 107%, amounting to about 38 billion, when comparing with that of 2009. This trend continues this half year of 2011. China is at the early stage of the E-marketing industry, which means its market is quite promising. Compared with the USA’s 4% customers goods sold on Internet, the percentage in China is only 1.98% (Louboutin, 2011).

Table of Contents
Table of Contents 2
1.0 Executive Summary 4
2.0 Business Opportunities 4
3.0 Objectives 7
4.0 A New Market Strategy for Dangdang.com 9
4.1 New segmentation, Targeted Market & Position 9
4.2 Strategy to Achieve 10
5.0 Tactics- 7P’s and E-Tools 11
6.0 Integration 13
6.1 Classification of Distribution Mode 13
6.2 Build Customer Credit and Guarantee Transaction Security 13
7.0 Control & Resource Allocation 13
7.1 Control 13
7.1 Resource Allocation 14
7.2.1 Money Allocation 14
7.2.2 Man Allocation 14
7.2.3 Minute Allocation 14
7.3 Risk Management 14
7.0 Conclusion 15
8.0 Reference 15

7.0 Conclusion
In the report, based on the above analysis, it is easy to see that there is large potential market for the development of Dangdang.com in the further. In order to get the long-term success, Dang should takes care of its customers, products, and logistics, as a result, it can keep its leading position in the long run. The company is looking forward to expanding market in nearby countries.

8.0 Reference
Aladwani, A. M. and Palvia, P. C. (2002). Developing and validating an instrument for measuring user-perceived web quality. Information & Management, 39: 467-476.

Anon. (2010). E-commerce China Dangdang Inc., Prospectus Filed Pursuant to Rule 424(b)(4), Form 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。