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论文作者:英国论文论文属性:短文 essay登出时间:2012-06-12编辑:tinkle点击率:4859
论文字数:3641论文编号:org201206121758235250语种:英语 English地区:英国价格:$ 66
摘要:本文为英国论文是关于P&G品牌营销策略分析,有碰到类似的可以参考下。
论文题目:Marketing strategy
论文语言:英语论文 English
论文专业:Business Management
字数:3000
学校国家:英国 U.K.
是否有数据处理要求:否
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论文用于:BA essay 本科课程作业
补充要求和说明:
需要选一个洗衣液或洗衣粉的牌子,希望写手选个大品牌,在英国比较知名的,比如Tide而且里面要求的几项一定要都写到,详细见论文要求
Marketing Strategy-- Investigation and Recommendations about Procter & Gamble (P&G)
1.0 Summary
Procter & Gamble (P&G) is one of the largest commodities' producer in the world. This essay analysis P&G' s current situation, including potential disadvantage, potential opportunity; potential threat, competitive edge, market segmentation, market targeting, and market positioning, marketing objectives and goals, as well as Marketing strategies and programmes, I give some advice in order to help P&G further improve and enhance their marketing management.
CONTENT:
1.0 Summary--------------------------------------3
2.0 Introduction-------------------------------------3
3.0 Current situation analysis ------------------------------------4
3.1 Potential disadvantage—Place ------------------------------------4
3.2 Potential opportunity --------------------------------------------4
3.3.1 Brand extension------------------------------------------------4
3.2.3 Expansion of business -----------------------------------5
3.3 Potential threat--The low-end market share -------------------------5
4.0 Competitive edge of Procter & Gamble (P&G) -----------------------5
4.1 Creating high quality products -------------------------------5
4.2. Products' function perfectly ---------------------------------6
4.3. Paying attention to the patent technology and improving the products' innovation skills --------------------------------------6
4.3.1 Advertising drive --------------------------------------6
4.3.2 Business promotion ------------------------------------7
5.0 Market segmentation, market targeting, and market positioning 7
5.1 Market segmentation--------------------------------------------7
5.2 Market targeting----------------------------------------------8
6.0 Marketing objectives and goals---------------------------------9
7.0 Marketing strategies and programmes -----------------------------10
8.0 Suggestion------------------------------------------------------11
9.0 Conclusion --------------------------------------11
10.0 Reference---------------------------------13
11.0 Turnitin receipt-----------------------------------------------15
9.0 Conclusion
Every day is earth day! When P&G attached importance to product quality and developing international market, at the same time they do not forget undertaking social responsibility. In the backdrop of the global warming and low carbon life, P&G is improving the ecological environment through theirhttps://www.51lunwen.org/marketingresearchproposal/2012/0611/2156259243.html actual action. Developing a low carbon economy does not mean that "the high cost and low feedback". With the technological and ideal innovating and developing, Procter &Gamble will gain greater economic and social benefits when development a low carbon economy correctly and reasonably.
10.0 Reference
Arnd Huchzermeier, Ananth V. Iyer, 2010, Supply chain management in a
promotional environment, Retailing in the 21st Century, Part 3, Pages 373-392
Agnes Nairn, Pierre Berthon, 2003, Creating the customer: the influence of advertising on con本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。