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论文专业：Issues in Global Business and Consultancy
字数：2000
学校国家：英格兰 England
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Analysis on GSK's development strategy

Executive Summery
At first, this article analyses the status of GSK's global marketing. Secondly, it uses the basic marketing theory and management theory to conducted a comprehensive analysis about the company’s internal and external environment. Then, the article uses SWOT analysis to present the opportunities and threats exist in GSK's external environment and the internal strengths and weaknesses. On the basis, this article makes research and analysis of the company's strategic mission, strategic guiding ideology, strategic target system, and functional strategies, including product development, marketing, capital, operations, human resources, business management and corporate culture strategy.

Contents
Introduction
Brief Research Method Section
Main Body
1. Analysis on GSK's marketing and environmental status
1.1 GSK's profile
1.2 Analysis on GSK's macroeconomic environment
2. SWOT analysis on GSK company
2.1 Strength
2.2 Weakness
2.3 Opportunity
2.4 Threaten
3. GSK's company's strategic planning
3.1 GSK's mission and spirit
3.2 GSK strategic guid-line
3.2.1 Product development strategy
3.2.2 Capital operation strategy
3.2.3 Human resource strategy
3.2.4 enterprise management and enterprise culture strategy
Conclusions
Reference

Introduction
With the slowdown in increasing growth of the pharmaceutical market in developed countries and the rise of the global emerging markets and enormous growth potential, GSK's has made brilliant achievements in the past, but the past success does not guarantee future glory. Especially in the last two years, the company has come up with these problems: slow growth in performance, aging product portfolio, market competition and some other serious problems. The issues that corporate performance out are often not an isolated or individual tactical issues, but overall and fundamental strategic issues. Business development process is actually the continuous transfer process of a new strategy replacing the old strategy. So companies can continue to reach new heights for long-term and sustainable development. 2009 is the year when GSK adjusts its strategy. The company's strategic research is particularly necessary at this time.

References
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May-June, 1990.
[4] Christine Harland. Supply Chain Operational Performance Roles. Integgate https://www.51lunwen.org/logistics/2008/0603/2319419140.html
Manufacturing System, 1997
[5] Elmar Wolfstetter. Topics in microeconomics: industrial organization, auctions, and incentives. Cambridge, UK ; New York: Cambridge University Press, 1999
[6] Jeffrey Church and Roger Ware. Industrial organization: a strategic approach
McGraw-Hill companies, Inc. 2000
[7] Kenneth W. Clarkson,本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。