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This dissertation provided an overview of critical analysis the Ready To Drink (RTD) tea beverages in the United Kingdom market, through the marketing analysis of the United Kingdom beverage market, described influence of healthy issue of tea, expected to deeply understand the present and potential of United Kingdom RTD tea market, especially to understand the trend of RTD green tea in the United Kingdom beverage market.
要确定的RTD（绿）茶消费的影响因素，要研究基地对等期刊，书籍和业务报告，收集基本数据和组织数据。书籍和期刊中的研究项目所积累的相关资料分析。https://www.51lunwen.org/ukthesis/
To identify the effect factors in RTD (green) tea consumption, there are secondary research base on peer journals, books and business reports, to collect fundamental and organisational data. …In principle, Books and journals contain the accumulated wisdom on which the research project … (Denscombe, 2004).
论文还探讨了样品在剑桥地区主要的研究方法，收集原始数据，努力达到客户的要求，发掘RTD茶饮料消费的一般信息，寻求举行的最重要的购买因素，以确定最适合发展的茶产品。
The dissertation also examines samples in Cambridge area by primary research methods, to gather primary data, identify the requirements for attaining customers, to uncover general information regarding RTD tea beverages consumption, to seek out which factors of purchase hold the highest importance, to determine the desirability of certain RTD tea products.

Through literature research and primary research, health concern is the most important factor in RTD tea consumption, which influences consumer choices in U.K beverage market. Firstly, RTD green tea is a lower cholesterol beverage to meet the needs who are looking for slimmer or fitness, consume it as party of diet. Secondly, special functional health benefit of green tea is a priority factor to impact the consumption, green tea is not only a major source of dietary antioxidants, but also it functions on anti-obesity, anti- cardiovascular disease and anti-cancer. Finally, although there are many rivals in UK beverage market such as bottled water and juice drinks, the RTD tea market would still steady expand in next five years, which not only affected by the increasing number of consumer healthy perception in beverage consumption, but also the expanding RTD tea consumers in demographic who are between age 15 and 35.
There are appropriate recommendations based on the cross-analysis of high importance factors in RTD (green) tea consumption at last of the dissertation. Limitations of primary research are in the final part of the study.

Through overall studying, expect the dissertation could provide a currently complexion of RTD (green) tea in the United Kingdom beverage market, the potential factors in consumption and to what extent the factors to influence consumers choices, and finally predict market trend towards.

CONTENTS

CHAPTER 1: INTRODUCTION
AIM
The aim of this dissertation is to understand the RTD tea in the United Kingdom market, and to evaluate and explore the most important factors in RTD (green) tea consumption. Through a study on healthy benefit of tea and the healthy living trend in the United Kingdom to examine trend of RTD green tea beverage market. Through primary research deeply describe and analysis consumer behavior and their decision making process.