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结点旅社是一家虚构型的宾馆，它的使用起来非常方便。作为一个市场，城市中心旅馆通常是运用传统的客户服务体系来管理庞大的客户服务群体。结点旅社现在新上任的一位首席执行官，西蒙，也是财团的主要负责人。结点旅社有着光荣的历史，它已经度过了最为艰难的岁月。随着结点旅社频繁的变换自己的经营模式，西蒙知道它需要更多的管理合理化及领导权的变化。

Junction Hotel is a fictional hotel that is used in this essay. Being an up market, city center hotel with a proud tradition of strong customer service with a traditional approach, the Junction Hotel now has a newly installed Chief Executive, Simon Chance, who is also President of Second-Chance consortium. However, the glory days of the Junction Hotel has long-gone and it has been undertaken a long period of hard time. With the frequent change of ownership in the Junction Hotel, Simon Chance knows that the Junction Hotel needs some rationalization and leadership changes.

In this essay, we are going to critically evaluate the current economic situation facing the Junction Hotel. The most important theory applied in this essay will be the rationalization theory, which will be illustrated with insights into Ford, Taylor, Fayol, and Weber. More importantly, this theory will be applied with reference to organizational culture and the social organization. Specifically, a systematic introduction of rationalization will be demonstrated in this essay, while organizational culture will be discussed along with the contemporary organizations such as McDonalds and Travelodge. Later, the relationship between rationalization and organizational culture will be discussed, and the organizational culture will be critically applied into the rationalization theory. Finally, the essay will come to a stop with an evaluation of the potential benefits and disadvantages of rational organization for Junction Hotel. Also, other considerations about the Junction Hotel, which is related to organizational culture, will be noted as well.

Case study 1: Ford’s European organization changes strategy

Ford Motor Company has been operating for many years in Europe. And ever since its first export business to the United Kingdom in the year 1903, it has set up a lot of subsidiaries to promote sales in France and England in 1908 and 1909. Besides, the Ford Motor Company set up the first factory in Germany in 1926. Through decades of developments, the Ford Motor Company was running its business in Europe in the mode of subsidiaries, with each one taking responsibility to their US headquarters.

For the Ford Motor Company, the main features of rational organization are that people from different countries differ from each other in needs, tastes, and preferences. What’s more, different countries have different rules and regulations on tariffs.

With the European countries becoming more and more integrated in the past few years, the Ford Motor Company regarded the European market as a common market named Ford Europe, since it had two biggest plants in England and Germany. The difference lies in that the operation is no longer separate but well coordinated. Before, the Ford Motor made different designs according to different countries or regions. However, it designs similar ones for Europe now in order to realize economies of scale and bring down engineering costs in the meantime. Fiesta, Capri, and Escort were among the several new models created due to the new organization model (Harold & Heinz, 2006).

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