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我们还需要要求什么？它既便宜又容易采集，而且易于运输且易燃烧。它的资源非常丰富：它可以提供够我们使用约一百零九年的储量，这是由英国能源巨头BP提供的测算数据。它们主要是埋藏在政治比较稳定的地方，目前有一些比较可靠的供应商可以让我们来选择：BHP Billiton公司（英国-澳大利亚联合企业）、GLENCORE公司（英国-瑞士联合企业）、Peabody能源公司和ARCH煤炭公司（二者都是美国企业）。

其他品类的燃料会受到政府的干扰及企业的垄断统治，而在煤炭行业，本身是供暖，发电和冶金行业的消费者会占据着主控权，这可以在一定程度上让煤炭降低价格。煤炭这种伟大的燃料曾经给工业革命带来了动力源泉，而如今它也给渴望富裕的国家提供了非常好的机会。

以上的这些说法是由PEDBODY公司最近推出的宣传策略语，PEADBODY是全球性的煤炭运营商（它与很多同行业的公司不同，该公司是可以获取赢利，而这大部分是归功于他们在澳大利亚的低成本煤矿）。

1、WHAT more could one want? It is cheap and simple to extract, ship and burn. It is abundant: proven reserves amount to 109 years of current consumption, reckons BP, a British energy giant. They are mostly in politically stable places. There is a wide choice of dependable sellers, such as BHP Billiton (Anglo-Australian), Glencore (Anglo-Swiss), Peabody Energy and Arch Coal (both American).

2 Other fuels are beset by state interference and cartels, but in this industry consumers—in heating, power generation and metallurgy—are firmly in charge, keeping prices low. Just as this wonder-fuel once powered the industrial revolution, it now offers the best chance for poor countries wanting to get rich.

3 Such arguments are the basis of a new PR campaign launched by Peabody, the world’s largest private coal company (which unlike some rivals is profitable, thanks to its low-cost Australian mines). And coal would indeed be a boon, were it not for one small problem: it is devastatingly dirty. Mining, transport, storage and burning are fraught with mess, as well as danger. Deep mines put workers in intolerably filthy and dangerous conditions. But opencast mining, now the source of much of the world’s coal, rips away topsoil and gobbles water. Transporting coal brings a host of environmental problems.

4 The increased emissions of carbon dioxide from soaring coal consumption threaten to fry the planet, as the Intergovernmental Panel on Climate Change reminded everyone in a new report this week. The CO2 makes the oceans acid; burning coal also produces sulphur dioxide, which makes buildings crumble and lungs sting, and other toxic chemicals. By some counts, coal-fired power stations emit more radioactivity than nuclear ones. They release tiny, lethal particulates. Per unit generated, coal-fired stations cause far more deaths than nuclear ones, and more even than oil-fired ones.

5 But poverty kills people too, and slow growth can cost politicians their jobs. Two decades of environmental worries are proving only a marginal constraint on the global coal industry. Some are trying to get out: in America Consol Energy is selling five mines in West Virginia to concentrate on shale gas. Big coal-burners such as American Electric Power and Duke Energy are shutting coal-fired plants. Yet despite America’s shale-gas boom, the federal Energy Information Administration reckons that by 2040 the country will still be generating 22% of its electricity from coal (compared with 26% now). The International Energy Agency has even predicted that, barring policy changes, coal may rival oil in importance by 2017. As countries get richer they tend to look for alternatives—China is scrambling to curb its rising consumption. But others, such as India and Africa, are set to take up the slack (see chart).

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