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The BCG analysis above shows that the product of Diageo that have got range from high and low in market and growth of it's product.

The high growth and market product are products that are growing and are giving good profit to Diageo. The product's that is in low growth but high market can be due to low demand for these products.

Product that is categorized as low market, low growth is because there is no demand for these products in the market and they haven't been showing any movement in the market analysis.

Place

Diageo has got few distribution channels such as supermarket, off licenses and specialist stores; and pubs, bars and clubs ('On-Trade'). This means Diageo is dependant on all this distribution channels. Diageo's distributions are focused on supermarket and hypermarket. The reason of this can be due to many people often visiting these places to get their Fast Moving Consumer Goods (FMCG). Therefore it will be easier to purchase the alcohol drink there.

Promotion

Advertisement and promotion has shown that it has been effective as to the increase in marketing expense which leads to the increase in sales.

Value Chain

Diageo's value chain analysis shows that there are activities that adds value to its products and some activities decreases the products value.

The warehouse for keeping raw material in inbound logistic decreases value as the warehouse incurs extra cost for Diageo when raw material are kept in the warehouse. Diageo should implement the Just In Time (JIT) method to save the warehouse cost.

Since Diageo has numbers of contract in purchasing raw material, the effect of price fluctuation of raw material can be minimized and this adds value to Diageo's products.

The expending of distillery of malt and grain and expanding packaging warehouse can ad value since Diageo has got its own infrastructure.

Human Resource Management (HRM) in Diageo adds value because the HRM attract and retains highly talented employees and this will increase production and sales. Employees will also manage it's usage of raw material if given proper training by Diageo.

Value chain analysis is linked between both primary and support activities. Therefore Diageo should work on it's destroy values to make sur本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。