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波兰最具决定性的经济改革是在1990年发起的，积极鼓励外国投资，外国投资者的数量呈现迅速增加的状态。因此许多咨询组织必须满足高咨询需求，并采取有效的策略。本研究旨在提出一个有效的营销策略，以荷兰的外国投资者为中心，进行深刻论述。本文深入探讨经济发展过程中营销策略的重要性，并从市场细分、营销组合、竞争战略、战略伙伴关系和组织策略方面进行深刻的阐述，提高大家对市场发展的认识和了解。

Abstract

The most decisive phase of reform in the Polish economy was initiated in 1990. Foreign investment is being actively encouraged and the number of foreign investors coming into the country increases quickly. As a result many consulting organization had to meet up with high consulting demand with effective strategies.

This research aims to point out an approach to effective Marketing strategies of a consulting organization towards foreign investors in Poland. And also, Strengths Weakness Opportunities and Threat (SWOT) analysis will be conducted in the selected consulting organization in order to design the marketing strategy, which will focus on market segmentation, marketing mix, competitive strategy, strategic client-consultant partnership and organizational strategy. And also the role and tasks of consulting organizations towards their clients are also discussed in the research.

Finally, the recommendations in both macro and micro environment of consulting Organization for foreign investors in Poland will be made and this can make the firms to operate their business effectively.

INTRODUCTION

Economy reform in Poland was inplemented in 1989 to remove price controls and several subsidies to industry. The Polish government also wanted to open their market to the foreign investors in every sector, so the economic reform was adopted. In the early nineties, Poland was the first central European country who returned to growth after recession. In recent years there are lots of foreign investors who are attracted to Polish market, they came to investigate, explore new market.

The first place foreign investors come to seek for the useful advice is Polish information and foreign investment Agency (PAIiIZ). To meet the high demand a lot of Polish consulting organizations have been established lately. However, consultancy is a fresh field and newly-established firms are facing abundant difficulties such as lack of experiences, do not understand market economy system, cross-cultural problems, etc.

1.1. Statement of the problem

The number of consulting organizations has been increased quickly accordingly to the supply-demand economics law. Actually, it is a promising market for the consulting firms. Yet, customer satisfaction remain as a complicated problem. What kind of services should be offered in which specific industry? And how to provide excellent services to meet the needs of customers? There are current questions facing by every consulting oganization that is offering services to foreign investors. Clearly, an approach to the effective marketing strategies is very important for any consulting organization.

1.2. Objectives of the Study

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