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Literature review

Introduction of employer brand in organisation.

proposition

Employer brand is defined as an a€˜image of the organisationa€™. Customer brand is defined by offering product or service as well as employer brand defined by offering employment.

Chapter 3: Methodology

Methodology is a picture of processor or methodology is a set of procedure or methods.

In the research methodology, 2 types of theory accessible inductive theory and deductive theory. For the inductive theory investigation done by using experience, qualitative data and quantitative data. For deductive theory investigation is done by using of scientific method.

For find out the perception of employer brand in an organisation for recruitment and selection processes I will use deductive theory. Deductive theory is a scientific method of investigation. There are five stages in this theory the first stage is explanation of event by theory development. In second stage of deductive theory, if the theory is true observation the relationship between at least two variables. In the third step, observation base upon the use of measurement by testing theory. In the forth step of deductive theory testing the theory by drawing conclusion from the observation. In the fifth step of the deductive theory, relating the implication of conclusion back to the theory either verifying or falsifying the theory.

I will use deductive method for research because it is a theory base research so it is easy to get the data from theory.

Type of data:

For the research after data collection techniques, I need to do what type of data i will use for the research there are 2 types of data available.

Primary data: This data based on a pure research where the data or information for research is not exists

Secondary data: This data based on the information which already exists and the secondary sources like internet, prediction, government publication.

In this research I will use secondary data it based on the information which already exists and the secondary sources like internet, prediction, government publication. So this technique is easy for analysis the data

Data collection techniques:

There are 2 types of data collection techniques

Quantitative data collection technique: This type of data collection technique uses the numerical data or the measurement which is based upon hard fact.

Qualitative data collection technique: This type of data collection technique uses interviews, questionnaires and case study for the research

For the perception of employer bran in an organisation for recruitment and selection processes I will use qualitative data collection techniques for this research it will be useful. In this data collection technique I will use interviews, questionnaires and case study for data collection. For the recruitment and selecti±¾ÂÛÎÄÓÉÓ¢ÓïÂÛÎÄÍøÌṩÕûÀí£¬ÌṩÂÛÎÄ´úд£¬Ó¢ÓïÂÛÎÄ´úд£¬´úдÂÛÎÄ£¬´úдӢÓïÂÛÎÄ£¬´úдÁôѧÉúÂÛÎÄ£¬´úдӢÎÄÂÛÎÄ£¬ÁôѧÉúÂÛÎÄ´úдÏà¹ØºËÐĹؼü´ÊËÑË÷¡£