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Ethical issue in research:

In this research we need to analyse the all who involved in process. In this process client means organisation, supplier means researcher and participants are involved there are different type of ethical issues the nature of research obligation of and to client are involves. Conducting the research involved the evidence of collection integrity of researcher and honesty and trust are involved. In data processing use the human subject, data accuracy sampling and data protection are involved and in reporting the research publication plagiarism referencing intellectual property assistance of the other and misrepresentation of work are involved.

Limitations of the research

Some answers would not suitable.

When asking the questions to the expert they wouldna€™t be answering our questionnaires.

Conclusion:

Hence, in this research I found the importance of employer brand in an organisation and it could help for recruitment and selection process by the help of methodology and through the interviews, questionnaires and case study. From the method of interviews I gain the verbal communication, from the questionnaires I improve my face to face communication skills with the experts and from the case study I got the important knowledge about the research

And it also shows the how useful the employer brand in an organisation to achieve their goal.

This type of research increases the knowledge and also gives the experience to the management which guides to in future growth.