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innovation or entrepreneurship as one of the key factors of success in the world's competitive markets(Heizer&Render.2001). In Iran these factors are practical when graduates of universities instead of entering in government departments, enter to entrepreneurship process more than before and are engaged as activists in their economic arena. Hence graduates and students are the main factor and support the government's decision to enter international markets.Recently in Iran, very effective steps have been taken in promotion of training and supporting entrepreneurship and entrepreneurs, but it seems that with regard to importance of the subject, the performed actions are not enough at all and confront several challenges and problems for at least one decade ahead. in 2002, the government instructed a few ministries to put the entrepreneurship at their priorities. One of these ministries is the Ministry of Science Research and Technology which familiarized academic society with entrepreneurship via a project called KARAD (the project for developing entrepreneurship in universities). This project has defined its goals, and also clarified the strategies for reaching these goals so it can inform the academic society about the importance of entrepreneurship (Shah Hosseini, 2005, P126). Although it has not led the Iranian academy toward entrepreneurship and creativity. Some believe that this failure is related to personality characters of Iranian people including conservatism, extroversion in respect to control focus. However, we can mention lack of governmental support, economic instability, and cultural characteristics in Iran as some other main reasons for slow progress of entrepreneurship in Iran.

It is obvious that Students are faced with norms, values, and attitudes different in the world. Indeed, the question is whether the cultural values impact on the behavior and personality characteristics of entrepreneurs?

Many researchers have investigated this fields, and in result have stated that students with traits such as success-seeking, risk-taking, self-control, self-confidence , seeking challenge and..... more likely to become entrepreneur. So having the character traits of entrepreneurship is an important factor in entrepreneurial management for university students in Iran. The purpose of this study to

measure personality characteristics of entrepreneurs of the students and identify strengths and weaknesses, and ultimately provide a new strategy and policy with regard to culture and situation in Iran.

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