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The company has to focus more on the Six Sigma concept for zero product defects. But with series of success and market reputation, in recent years, Toyota has facing serious issues with quality, defects in cars and massive recall of different models around the world. All these issues have put a serious concern for the reliability on Toyota model.

The company has although implemented tightly, Six Sigma by reducing the number of defects. The company has managed effectively to reduce cost, save time and improve customer satisfaction.

Intel has established very high standards in quality standards, design quality process and total quality management to satisfy customer to supplier. Among these three companies IBM has achieved highest quality management by implementing all three TQM, Six Sigma and ISO 9000 quality certification.

总结——Conclusion

In order to improve the service quality and productivity, the effective implementation of the quality concepts and principles explained in this report are very crucial, especially for the manufacturing companies. Among all the example companies in this report, Intel has established the highest quality standards with the utilization of all mechanism of TQM, Six Sigma and ISO 9000. While, Toyota is the one among these three, which is facing major quality issues massive recalls and quality issues have become the serious concern for the company total quality management principle 'Toyota Way'. Also, there is no communication strategy within the various sub division of the organization. There is no program to remove the barrier and to provide openness in the work environment. There is no education and training program for the employees. The sales have dropped and Company is facing series of law suits and challenges with more recalls. Toyota consumers are not very happy with quality issues in Toyota product. (Kageyama, 2010)

推荐——Recommendation

Among all these three companies Toyota needs to revised their quality standard program to achieve higher customer satisfaction and resolve the issue of massive re-call. The Toyota Company has already taken crucial steps to handle this problem by executing these three major steps. First, Toyota has unleashed the program 'Toyota way' which consists of its core-value and respect for people principles. Toyota has also announced to provide massive training program around the world in various production facilities. In the last effort Toyota has emphasized on the facilitation of knowledge transfer and learning across its all sub division.

To sum up, for the above mentioned three steps, Toyota company needs to have better control and supervision of this improvement process. Toyota should align its strategic business objectives with the Total quality management principle and it would benefit Toyota to regain the confidence of customer and improve quality standards in its production. The company leaders should emphasise on developing a better work culture and TQM philosophy within the organisation. Toyota has renowned name in auto industry and this research report supports the Toyota actions to correct the quality issues.