英语论文网

Survey: Different Survey methods were used for collection of data. The principle method used was Personal Interviewing of the respondents. In-Home interviews were conducted by us at various locations in Delhi. We also did Mall Intercept at popular markets like Sarojini Nagar and Malviya Nagar. Due to the shortage of time, we conducted a few telephonic interviews to maintain diversity in data.

3.3 Sampling Process

Target Population: The target population is the collection of elements or objects that process the information sought by the researcher and about which inferences are to be made. Our target population involves the users, deciders and buyers of health food drinks. The users include the old and the young population. The deciders and the buyers mostly include the house wives who buy the product from the market.

Sample Size: It denotes the number of elements to be included in the study. Due to time constraints the sample size chosen is very small.

Sampling Technique: A mixture of quota and stratified method was used for sampling, with care being taken to get responses from customers of different age groups and different family sizes.

iv. Fieldwork

The survey was conducted keeping in mind the users and deciders of the health drinks. The survey was conducted in the Paschim Vihar and Ranibagh Areas of Delhi. We made several trips to the local market (Sarojini Nagar and Malviya Nagar) and the nearby households to gather information from relevant people.

V. Data Interpretation and Analysis

5.1 Data Analysis Plan

This chapter shows how the information needed to answer the three key research questions have been extracted via the questionnaire.

Q1 explicitly asked the respondents if a health drink is used in the family or by them. The questionnaire was not administered to the respondents that answered NO to this question. Such respondents have not been included in the sample size of 60 that has been mentioned.

Q2 to Q6 of the questionnaire are used to get the general details about the respondent (age, Educational qualification, annual income, family size and number of children in the family. 

Q4 explicitly asked the respondents about the size of the family and Q6 asked about the number of children in the respondent's family.

Q7 explicitly asks the brand preference of the respondent about the health drink.

Q8 asks the respondents to rate the importance of the following purchase considerations on a scale of 1(Very unimportant) to 5 (Very Important):

a) Nourishment

b) Colour

c) Palatability

d) Economy

e) Shelf-presence

f) Packaging

g) Brand Image

h) Promotions

These attributes were decided after a thorough secondary data analysis. However some of these a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。