英语论文网

.31
4.3.4 Behavior of going against purpose of public welfare occurring frequently........31
4.3.5 Brief summary.....................................................................................................31
4.4 Openness and transparency of information disclosure...................................................32
4.5 Organizational integrity..................................................................................................34
4.5.1 Bankruptcy of public trust in the Red Cross.................................................34
4.5.2 Summary.......................................................................................................36
4.6 Summary of this chapter........................................................................................36
Chapter 5 Recommendation.........................................................................................................37
5.1 Introduction of this chapter....................................................................................37
5.2 Measures................................................................................................................37
5.2.1 Check and balance of power...........................................................................37
5.2.2 Establish a third-party evaluation body...........................................................37
5.2.3 Reform the Council.........................................................................................37
5.2.4 Establish accountability mechanism...............................................................38
5.2.5 Improve the degree and quality of information disclosure.............................38
5.2.6 Pay attention to public relations at the time of crisis......................................39
5.2.7 Pay attention to staff training..........................................................................40
5.2.8 De-administration............................................................................................40
5.3 Summary..................................................................................................................41
Chapter 6 Conclusion....................................................................................................................42
6.1 Introduction of this chapter........................................................................................42
6.2 Main points................................................................................................................42
6.3 Limitations.................................................................................................................43
6.4 Future research...........................................................................................................43
References.......................................................................................................................................44

Chapter 1 Introduction介绍

1.1 The background of Guo Meimei event
In 2011, “Guo Meimei event” shocked the Chinese society, triggering tremendous doubts on non-profit organizations taking Red Cross Society of China (hereinafter called as the Red Cross) as their representative. The public trust of Red Cross suffered a disa