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论文题目：fashion research skill proposal 题目自拟
论文语种：英文
您的研究方向：FASHION MANAGEMENT
是否有数据处理要求：是
您的国家：英国
您的学校背景：英国前15大学 专业前3
要求字数：2000
论文用途：硕士课程论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：HARVARD文献格式硕士论文 PROPOSAL 英国大学格式要求

Brand Management Research on Remolding the Image of PepsiCo Branded a Fashion Logo: Focusing On China

1. Background to the management decision
1) External Background
With the rapid development of economic globalization around the world, it has been an important topic for PepsiCo Inc. to find a right way of remolding its unique image when facing the global market, especially the Chinese market (Borja de Mozota and Brigitte, 2004). As a variety of world-famous brands, of course including PepsiCo, are entering the Chinese market, it has taken many challenges as well as opportunities. At the same time, with the increasing global competition and the improvement of the consumption level, it becomes possible for Chinese consumers to possess a diverse choice and have a tendency to show their personalities and feelings in the process of shopping (Collins and Glenn, 2007). There is no doubt that the brand has become a significant tool in promoting the world’s economic development while the brand management has played an important role in building and maintaining the brand image of a company (Longo and Cox, 2007). 
It is indicated by all sorts of cases that any company aimed to obtain a huge profit has no choice but to participate in the globalization. And actually, for many famous enterprises, the Chinese market, as the largest market in the world, has been a huge opportunity as well as a challenge to develop themselves careers by competing with each other (Dvorak and Phred, 2006).

2. The nature of the management decisions
3. Research questions
4. The value of this work
5. Research design
6. Theoretical underpinnings
7. Outcomes with timeline

8. References
Anonymous, 2005. Gerber Introducing "Fashion Lifecycle Management. Asian Textile Business, Vol. 8, pp.70-85.
Borja de Mozota and Brigitte, 2004. Design management; using design to build brand value and corporate innovation. Allworth Press, 19(3), pp. 26-29.
Collins and Glenn, 2007. Coca-Cola somewhat boldly changes its look as a fashion statement. New York Times, 11(3), pp. 164-189.
Longo C. R. J. and M. A. A. Cox, 2007. Total quality management in financial services: Beyond the fashion the reality has to take off. Total Quality Management & Business Excellence, 8(6), pp.323-333.
Dvorak and Phred, 2006. Theory & Practice: Why Management Trends Quickly Fade Away; 'Fashion Surfers. Wall Street Journal, 8(14), pp.110-125.
Damanpour, F., 1991. Organizational innovation: a meta-analysis of effects of determinants and moderators. Academy of Management Journal, 34(3), pp. 55-90.
Loretta Chao and Betsy McKay, 2007. Pepsi Steps Into Coke Realm: Red, China; Ahead of '08 Olympics, New Can Adds Color to Cola Competition. Wall Street Journal, 12(4), pp. 215-239.
Najmaei and Arash, 2010. Strategic Management of Strategic Innovation. SSRN Working Paper Series, 15(3), pp. 68-95.
Urshla Kant, 2011. Fashion Design Courses. Digital Learning, Vol.11, pp.55-86.
Wastell, David, Sauer and Juergen, 2009. Time for a ‘design turn’ in IS innovation research? A practice report from the home front. Information Technology & People, 22(4), pp. 335-350.
Kenneth Roman, 2009. The King 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。