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英国硕士Management Essay:全球竞争环境 [7]

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-03-09编辑:zhaotianyun点击率:14578

论文字数:3476论文编号:org201603071846533223语种:英语 English地区:英国价格:免费论文

关键词:组织竞争跨国企业(竞争环境

摘要:摘要:本文主要讲述了全球竞争环境下需要组织竞争的能力进入新市场的能力,实现规模经济,迎接挑战。

e teamwork, but to shape the organization's decision and processes and to influence corporate culture and values. This flexible management process increased coordination across units and dispersed differentiated capabilities enabled Unilever to deal with the conflicting yet interdependent interests.

Managers that develop a global mindset, which means interpreting criteria independently from the assumptions of a single country and applying those in other contexts, will be key in building long-term relationships. To achieve global mindset, managers must build a multidimensional capability to include cultural and strategic decisions in local and global markets; this will help achieve a highly differentiated and integrated firm (Beechler, et al. 2007). However, managers must bear in mind that there is no panacea for all the businesses, no matter how well developed the framework is, due to the specific administrative heritage of each firm and the conditions it operates in.


总结——Conclusions


There is no specific structural fit model that should be used by the corporation to respond to the growing complexity of the market environment. The real task is to build the organizational capability to deal with the emerging environment, and no simple, static structural should create the capability. Appropriate capabilities building and management of worldwide company by sensing and responding to the changes is most needed. Therefore, firms must redefine their objectives in order to achieve the aims.

Even though many companies claim to have implemented the transnational model, very few exhibit all the features of a true transnational defined by Barlett and Ghosal, due to its specifics, each company would implement the most suitable aspects of the framework. The examples of Philips, Unilever and a number of Japanese high-tech corporations, show different paths of reorganisation towards an integrated network structure. However, the perfect transnational still remains desirable, as companies strive to overcome the challenges of knowledge transfer and complexity, market conditions and administrative heritage in order to come closer to realizing this idealistic model.


参考文献——References

Barlett, C. and Beamish, P. (2011). Transnational Management: Text, cases and Readings in Cross-Border Management. 6th Edition. McGraw-Hill. Singapore.

Barlett, C. and Ghoshal, S. (1989). Managing Across Borders, the Transnational Solution. Harvard Business School Press, Boston.

Beechler, S. et Al. (2007). What we talk when we talk about 'global mindset': Managerial cognition in multinational corporations. Journal of International Business Studies, 38, 231-258

Caves, R. E. (1998). Research on International Business: Problems and prospects. Journal of International Business Studies, 29 (1) 5-19

Doz, Y., and Prahalad, C. K. (1986). Controlled variety: A challenge for human resource management in the MNC. Human Resource Management, 25(1), 55-71.

Harzing, A.-W. and N. Noorderhaven (2006), 'Knowledge flows in MNCs: An empirical test and extension of Gupta and Govindarajan's typology of subsidiary roles,' International Business Review, 15(3): 195-214.

Hill, C. (2011). International Business: Competing论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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