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（1） Introduction, presenting information on the field of study and the question or hypothesis under research. Apart from this, the chapter focuses on the topicality, main objectives, tasks involved in the research。

（2） literature review, focusing on the researches into your subject carried out by outstanding scientists, whose ideas serve you as the basis of your own research. In addition, we mention here the most up-to-date researches, as well as enumerate the drawbacks of out-dated ones. The more extended is our list of the literature referred, the more argumentative your own research will be.

（3） Methodology section, mentioning your research question or hypothesis and suggesting one or more appropriate scientific methods with the help of which you can answer your spot question, or prove/reject the hypothesis you have put forward in Introduction. Of no less importance for your dissertation is to convincingly justify the preferred methods of scientific research, stating both their advantages and limitations.

（4） Findings, outlining a set of findings which make your original scientific contribution to the investigated subject area.

（5） List of references, presenting a list of publications directly relevant to the topic dealt with.

（6） Set of appendices, practically illustrating the material presented in theoretical chapters, etc.

在dissertation写作过程中，应该注意以下几个主要问题：

（1）中文在前,英文在后

（2）英文参考文献中作者,编者姓名应该先姓后名

（3）顺序:作者的姓,名,作品名,出版地,出版社名称,出版年份等.各条目应该严格按照作者姓的首字母排列，下面是一个参考文献的示例：

Bloom, Edward A., and Lillian D. Bloom. Willa Cather's Gift of Sympathy. Carbondale: Southern Illinois UP, 1962.

Cather, Willa……

Daiches, David…..

Dissertation的写作规范主要包括以下几个问题：

（1）一人dissertation翻译论文撰写的,如:

Barth, John. Chimera. New York: Houghton, Mifflin,2001.

（2）选集

文献目录的第一个组成部分是选集的编辑的姓名,后接逗号,再接ed. (editor),有时还会有comp，下面是一个实例:

Abrahams, William, ed. Prize Stories: O. Henry Awards 1985. New York: Doubleday, 1985.

（3）多人合作

英文引用中只需要将第一作者的姓名颠倒,其余作者的排序按文献标题页上的顺序即可.虾下面是一个例子：

Crystal, D.,and D. Davy. Investigating English Style. London: Longman, 1969.

注意:三人以内的通常在最后一位用and连接,后接句点.若作者有四为或更多,一是可以一一列出,二是只列出第一位作者的姓名,其余各位用et al.(拉丁语,and the others). 下面是一个例子：

Quirk, Randolph, et al. A Comprehensive Grammar of the English Language. London: Longman, 1985.

以上几个部分就可以形成dissertation标准格式，是在进行dissertation写作过程中可以参考的格式。

以下为一个典型的dissertation论文节选：

The Tutor’s feedback is instructive in terms of the project breadth and it will be important to focus the themes down. Generally the idea of brand building is a useful basis for the literature review. You can look at the context of the beer industry .

Generally I feel this to be a feasible project looking at the context and issues of competetiveness and narrowing to the identification of branding strategies in the industry.

Analyse for Chinese Beer industry implements Brand strategy
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