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e thinking from the “黛安芬”to“黛安娜”(Diana). As soon as the women consumers see such a name, they are supposed to immediately like it. People will take it for granted that they will be as charming as the Diana in the underwear with such a name. Without a doubt, it activates the purchasing desire. As you could see, this is the function in translations played by beauty in form. Avon, the American famous cosmetics, which can be translated into “雅芳”. This name has “雅”and“芳” to stand for manners, temperament and fragrance. From its name, the female consumers feel that their skin will become delicately fine and smooth. Also, it will generate a kind of unique temperament. Avon, a house hole name, not only guarantee high quality and but also produce an unforgettable and attractive name. 
Guerlain, the France cosmetics, whose translated name is “娇兰”. It still adopts words symbolizing feminine and flowers. It makes the similar effects: the consumers think if they use this kind of makeup’s they will have skin like a newly born baby or as beautiful as an orchid. Good trademark translations win more consumers than others. Juvena, the France cosmetics, whose translated name is “柔兰娜”. Same as the example before, this name also sends a singal of feminine and flowers. Good words with different characters convey different ideas and give a transcendent and refined feeling. Isn’t it in pursuit with the most female consumers? Avon, a house hole name, not only guarantee high quality and but also produce an unforgettable and attractive name. Guerlain, the France cosmetics, whose translated name is “娇兰”. It still adopts words symbolizing feminine and flowers. It makes the similar effects: the consumers think if they use this kind of makeup they will have skin like a newly born baby or as beautiful as an orchid. Good trademark translations win more consumers than others. Juvena, the France cosmetics, whose translated name is “柔兰娜”. Same as the example before, this name also sends a signal of feminine and flowers. Good words with different characters convey different ideas and give a transcendent and refined feeling. Isn’t it pursued by the most female consumers? All the above examples are followed the principle of “beauty in form”. Today, all those commodities are welcomed in the different countries in the world. Maybe the beautiful trademark name plays an important role in attracting the consumers. Therefore, we also notice that we use the principle of “beauty in form” when we translate the trademark of the commodities for female. We can achieve the perfect effect.   III. Methods Used in Translation of Trademark of Commodities for Female Trademark is the symbol or image of a company, its function lies in recognizing product, providing information of the product, propagandizing product, and stimulating the desire of consumers’ purchasing. Therefore, when we translate the trademark of commodities for female into Chinese, under the direction of the aesthetic principles, we can use the following methods: such as transliteration, free translation, literal translation, the combined translation of transliteration and free translation, no translation and so on. 3.1 Literal Translation Literal translation, superficially speaking, means that not to alter the original words and sentences, strictly speaking, it strives to keep the s本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。