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课程作业论文:管理变迁和组织创造力作业 Coursework Paper:Managing Change and Creativity in Organization

论文作者:留学生论文论文属性:课程作业 Coursework登出时间:2011-02-26编辑:steelbeezxp点击率:7354

论文字数:2000论文编号:org201102261113072623语种:英语 English地区:英国价格:免费论文

附件:20110226111307326.docx

关键词:课程作业管理变迁组织创造力作业CourseworkPaperManaging Change

coursework Paper: Brunel Business School Bachelor of Science 

英国管理变迁和组织创造力作业

TITLE Managing Change and Creativity in Organization      MODULE CODE__MG2129

Assessment (100 % of final mark): Individual Report (2,500 words)

Focusing on Google, your report should address the following areas:
• Are the concepts of creativity and innovation relevant to Google? Use examples to illustrate your points.
• What is the organizational structure of Google? What about the effects on creativity, specifically?
• How do you think the organizational culture of Google fosters creativity/innovation in the workplace? Have you identified any particular organizational values that help achieve this?
• There is a popular belief that “Change is the only constant”. Has Google undergone change? Has the change been initiated by internal or external triggers? Please provide examples to illustrate your point.
• What is the biggest challenge that Google is facing? What should they do in order to maintain a competitive edge?

Sections of the report should demonstrate knowledge of relevant theoretical frameworks. You should be able to display your understanding of appropriate models and theories on creativity, innovation and change. Your report should draw upon a wide range of sources from textbooks (in addition to those in the recommended reading list) and relevant websites to academic journal articles and business magazines (such as Business Week, Wall Street Journal, Financial Times and Management Today). The data on Google must be collected from secondary data sources ONLY. You are not permitted to include any primary data. 


Some useful guidelines:
• Specify your sources clearly in the report. Refer to the Students’ Handbook for information about proper referencing. Any tables in appendices should be properly referenced in the main body of the assignment.
• We recommend that you start your report with a 150 word Executive Summary that succinctly describes what you have found and what you recommend, and that you then segment the report by using meaningful headings and sub-headings in relation to the aforementioned areas.
• Be as specific and clear as possible in providing evidence of creativity/ innovation in the organization under study. Use concrete examples, well-chosen quotes, data, and so on, as appropriate.
• Your report should include both description and analysis/interpretation, with emphasis on the latter. The linkage to course concepts should be explicit. Although you do not need to explain or describe the course concepts in great depth, you should describe them briefly and provide references/citations to their sources. Explicitly mention (and reference) course materials that are directly relevant to your analysis. The best way for you to demonstrate your mastery of course concepts is to apply them appropriately in your analysis, explaining their relevance.


Criteria for assessing the Individual Report include:

Your report will be marked on both description and analysis:
• Concise executive summary referring to the key points of the report
• Thorough analysis of the role of creativity/innovation in companies like Google. Good demonstration of the fact that adapting to the ever-changing external environment i论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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