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比较市场营销的定义由特许市场营销协会,美国营销协会以及您选择的另一个定义。

美国市场营销协会(AMA)营销定义为“活动的机构和流程用于创建、交流、传递、交换有价值的产品,客户,客户,合作伙伴,和全社会范围。

根据美国市场营销协会(AMA)的商业营销是一个关键因素。AMA提高标准的营销,他们想要招聘合适的人才在这一领域的业务。雇佣的人知道或者学习营销行业趋势。AMA想把一起一个顶级的营销团队。所以,他们可以将业务有效的满足客户需要。

特许市场营销协会(CIM)营销定义为“管理过程负责识别、预测和满足客户需求获利。”

Compare the definitions of Marketing given by the Chartered Institute of Marketing, the American Marketing Association and one other definition of your choice.

American Marketing Association (AMA) define marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to American marketing Association (AMA) marketing is a key factor of a business. AMA raise standard in marketing as, they want well to hire the right talent in this field of business. Hire people who knows or kin to learn marketing industry trends. AMA wants to put togather a top notch marketing team. So, they can get business and fulfill customers needs effectivly.

The Chartered Institute of Marketing (CIM) define marketing as 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably.'

CIM shows that marketing is a managerial process it is a key fact to bring profit to the business. Identify the customer correctly, encourage them and satisfy coustomer, as a result profit will follow automatically.

According to Marks & Spencer (M&S) Marketing is “understanding the competitive marketplace we operate in, as well as working closely with suppliers and product teams. All with the aim of providing customers with fantastic choices and great value.”

To introduce the M&S brand and communicate with the customer and to understand the demands marketing plays an important role in the business.

Task two

Using Primark as an example, describe how market-oriented they are in terms of their Mission Statement/Main Objectives, Customer Communications and other relevant characteristics.

A market economy is an economy based on labour in which the prices of products and services are determined in a free price system and set by supply and demand.

June 1969, the first Penneys store opened in Mary Street, Dublin. Within a year, four more stores opened in the Greater Dublin area.

In 1971, the first large store opened outside the Dublin in Cork and by the end of that year 11 more stores were opened in Ireland and one in Northern Ireland.

By 1973, the number of stores reached 18 in Ireland and Primark began trading in Great Britain with four out-of-town stores. In the next year Primark opened the first UK High Street stores in Derby and Bristol. In the next ten years, 18 stores were added in the UK and nine in Ireland, which bring the number of stores in the UK and Ireland to 22 each.

The mission statement of Primark is: “We aim to make our employees, suppliers and local and wider communities part of our success by w本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。