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西方文化的差异，在一定程度上，引起西方的广告内容和形式表达的许多差异。此外，它也导致了国内和国际的广告表现为广告客户，“度”的把握不同的界限。其中：境外印刷品广告等互动形式的创意表现往往夸张，大胆的，明确的，在国内是不允许的，但一些有创意的工作人员，或在经济利益的诱导的表现形式之一，互动性和互动性，创造性和创新性的，所以对中国人的道德，精神文明建设，主流文化取向当然，交互式创造性的问题不仅在中国，一些性能，在国外也存在或多或少。他们的问题的共同特征为以下几点。

Western cultural differences , to a certain extent, caused by the West in the ad content and form of expression of the many differences . Moreover, it has also led to domestic and international advertising performance for advertisers , " degree" to grasp the different boundaries . One of the manifestations of which : foreign print ads such interactive forms of creative expression are often exaggerated, bold , explicit, and is not allowed in the country , but some creative staff or in the economic interests of induction, an interactive and interactive , for creative and innovative , so more or less against the Chinese ethics, spiritual civilization , the mainstream cultural orientation course, interactive creative problem not only in China , some performance, abroad also exist. Their problems common feature for the following points.

由于“互动创意”创意停留在表面上，从而在一个平面广告的表现似乎有悖常理，追求轰动效应和不科学的形式，这样的广告往往是恶心和厌恶。因地制宜的广告，巧妙地利用视觉上的错觉技术，显示了一杯热气腾腾的咖啡，但这样的表现被忽视了的观众的心理反应，只是创造力和创新，看到的是棕色的，认为它是下水道下水道污水，气味气味是混合咖啡的味道，让人觉得恶心，恶心。另一个例子是，11个购物袋广告，只是为了互动和互动：当绳子拉紧，形成“谋杀的老人”屏幕，创意庸俗，腐化。

Because of the " interactive creative " creative stay on the surface , resulting in a print ad performance appear counterintuitive , sensationalism and unscientific form of such advertising is often disgusting and offensive. Figure 10 , the ad according to local conditions , clever use of visual illusion technique , showing a cup of steaming coffee , but this performance was neglected psychological reaction of the audience , just for creativity and innovation, to see is brown, think it is sewer sewage ; smell sewer odor is mixed coffee flavor , and people feel nausea, nausea . Another example is the 11 shopping bags advertising , just to interactive and interactive : When rope taut to form a "murder for the elderly " screen , creative vulgar , corrupting .

In the commercial interests of the induction , some filled with sexually suggestive , sexually suggestive manifestations appear in public view , when the audience is full of adventures, psychological involvement ads, such sexually suggestive advertising sensory stimulation is enlarged several times , is not conducive to the advertising industry healthy development , but also lead to the spread of unhealthy trends in society , and thus was public resentment, spurned by the people . Figure 12 , Figure 13.

Fear is an emotional appeal creative form of expression, it sexy , humor is called creative constancy three magic weapons . Put to good use , it will let the audience in fear impressed with the product . But when the audience excessive stimulation , will lead the audience resentment and avoidance of self- protection , but this is not conducive to advertising communication ; or cause people to misunderstand, increase the psychological burden. Figure 14 Consol Energy advertising , publicity in order to show its content, creativity through high simulation visual effects : broken above the bottom of the elevator , giving a person enters when it will fall from a height illusion. Doing so may cause people's psychological burden , not take the elevator , because they doubt the safety of the elevator . So