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What strategies should be selected by furniture designing company's management to fit its business in United Kingdom's competitive environment to get high achievements in open furniture designing market?

Selection and identification of the customers need, selection of the market to operate and selection of the Marketing channels.

The role of Information Technology in today's business and how has information technology influenced the Furniture designing business

The following list will include all discussed chapters of this thesis:

Chapter One, reviews the general understanding about Furniture designing companies, with a brief excursion into history of furniture industry, the paper also analyse the brand importance in the market and between the customers, its value for furniture designing companies and make out their evolution and promotion.

Chapter Two, goes over the literature review that is used in this thesis. The chapter includes a lot of opinions about sub-questions that help to find out the answers on the key these's question. I have used a lot of annual key reports and different period of time arguments in this chapter.

Chapter Three, expresses the methodology that was used in writing of this thesis. The chapter alsodescribes the tools and instruments which were used in the thesis and the objectives that were obtained by author. Finally chapter illustrates the limitations that author met in the period of his work.

Chapter Four, describes findings, implications and analysis which author realized after deep and broad studies about his question. Some authors' points will be considered in this chapter as well.

Chapter Five, summarizes a review of each chapter, I tried to argue all possible recommendations which were prepared in the period of my work.

Brand and Environment

In this competitive environment of global business, customers are placing increasing importance on brands therefore, it is important for furniture designers to keep its image and brand name in furniture designing industry. Today brand is the most helpful and important aspect in people life. When people buy any service or product, they always try to have their own understanding about the features they will use. Of course, people mostly try to use the product and service they used to be satisfied and that services or products they trust and believe. At the end of the day, the following question arises in this thesis:

'What does the brand mean and its role in people life?'

American Marketing Association, (2001), defines a brand as 'a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.' A brand is thus a product or service that adds dimensions that differentiate 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。