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Abstract：Nowadays with the rapid growth of the Chinese economy, especially after entering the WTO, many of China import and export international business companies face more and more business negotiations. During a negotiation, both sides hope to obtain the maximum benefit, with minimum conflict of interest. The success of international business relationships depends on effective business negotiations. There are many factors lead to the success of the business negotiation, but the etiquette is the most important one. This thesis first introduces the Grice’s Cooperative Principle and Leech’s Politeness Principle,which influence the business negotiation’ success or failure, then presents some usual business etiquettes.

内容摘要：当今世界，中国的经济在迅速的发展，特别是加入国际世贸组织后，我国各外贸企、事业单位所面临的国际商务谈判越来越多，如何在商务谈判中减少双方的利益冲突获得利益的最大化，成为任命关注的问题。成功的国际商务关系依赖于有效的商务谈判，促使商务谈判成功的因素很多，但商务礼仪在谈判中占有十分主要的位置。本文首先介绍了对商务谈判的成败有着一定影响的格莱斯合作原则与利奇礼貌原则，并在此基础上分析了一般的商务礼仪知识。

In addition, in the international business negotiation, We should pay special attention to the difference of transnational commercial etiquette cultures in commercial activities. This difference stems chiefly from different cultural traditions among different nations in the world. The thesis analyses cultural causes leading to business negotiation failure, and how to improve intercultural business communication.
此外，本论文还着重指出在国际贸易谈判中，还应注意跨国间的商务礼仪的文化差异，文章将分析造成商务谈判失败的文化原因，并介绍如何提高国际商务谈判成功率。

Key words: Business Negotiation economy Business Etiquette Commercial Activities Cultural Difference

关键词：商务谈判；经济；商务礼仪；国际贸易谈判；文化差异；

Etiquette in Business Negotiation
商务礼仪

Introduction

引言

In the business negotiation, what to introduce, how to dress, and how to negotiate in various situations is vitally important to the success of business negotiation. And this article focuses on the etiquette in business negotiation and introduce the principles for business negotiation, they are Grice’s Cooperative Principle and Leech’s Politeness Principle which influence the business negotiation.And what is international business negotiation all about? Generally speaking, Negotiation means relevant parties can reach agreement and satisfy their needs or coordinate relations. And there are many factors lead to the success of the business negotiation, but the etiquette is the most important one. Etiquette is essentially about building relationships with colleagues, clients or customers. In the business world, business etiquettes can influence your success or failure. Etiquette, and in particular business etiquette, it is simply a means of maximizing your business potential by presenting yourself favorably. The suitable etiquette maybe takes a great benefit for you. International business negotiation is one of the most important international communication, meantime, we also know that cultural differences have many influence on international business negotiation, such as languages, manners, privacy, food custom, time, thinking, value and attitudes and so on. Actually, cultural differences are inevitable between negotiators from different countries. Cu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。