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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2022-06-09编辑:vicky点击率:1745
论文字数:46255论文编号:org202206061133357215语种:英语 English地区:中国价格:$ 66
关键词:商务英语论文
摘要:本文是一篇商务英语论文,本研究从四个角度分析了公众对D&G危机传播的评论,以促进中国语境下的跨文化危机传播。首先,分析了德勤根据SCCT采取的危机传播策略。其次,分析了D&G危机传播策略在中国语境下的不同解读。第三,分析公众对本案的建议策略。最后,分析了这些解释背后的文化因素和建议的策略。分析的主要结果将用于回答研究问题。
Methodologically, various studies have attempted to analyze intercultural crisis communication by case study, experimental study, or comparative analysis whether crisis management differs in non-western countries such as China, Japan and India when compared with the West. Although the research methods have gradually developed from qualitative research such as case discussion to quantitative research based on experiments, new methods are not fully used to do further research especially the application of information mining and big data in the network environment. Perceptions and responses in specific connection to corporations’ crisis communication responses fail to attract enough research attention it deserves to achieve crisis communication in a given context. Although Zhou and Shin (2017, pp. 1036–1047) divide public reactions into different emotions such as anger, alert, worry, surprise, belief, sympathy, etc., they fail to do a content analysis of public reactions to demonstrate clearly the public attitudes. Therefore, analyses of comments from different platforms can provide a more in-depth and comprehensive study of crisis communication in Chinese context and promote the crisis communication theory in given contexts.
CHAPTER TWO LITERATURE REVIEW
2.1 Previous studies on crisis communication
Crisis communication theories, especially situational crisis communication theory (SCCT) have been applied to different crises. SCCT has been the dominant theory in the field of crisis communication. SCCT believes that when an organization has a crisis, it should first classify the crisis and evaluate the variables that may affect reputation before selecting the most appropriate crisis response strategy. Attribution theory (Weiner, 1985) serves as the root of SCCT, which is the degree to which the organization should be responsible for the crisis. Coombs tests the perception and attitude of the audience after communication to determine which communication strategies could most effectively improve the company’s image in each situation. In other words, the key to achieving the best communication results is the match between communication strategy and crisis situation. Based on the situational crisis communication theory, Tang Xuemei and Lai Shengqiang (2017) choose the case of “cancer teacher dismissal” as the research object and analyze the response timing and communication strategies by content analysis to find out the reason why Bowen College failed to respond to the online public opinion. It i本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。