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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2023-02-23编辑:vicky点击率:677
论文字数:46522论文编号:org202302141113221429语种:英语 English地区:中国价格:$ 66
关键词:商务英语论文
摘要:本文是一篇商务英语论文,本研究通过隐喻的使用,调查了GBA新闻报道和《中国日报》构建的GBA图像中使用的隐喻。
2.2 Previous Studies on Greater Bay Area
Since Greater Bay Area initiative proposed in 2018, there is a booming in GBA related researches with researching locus varying from GBA’s ecological environment, its tourism development, sharing educational resources among universities in member cities, its economic and future development and GBA related news reports. Recent researches mainly shed the lights on GBA (Plan)’s feasibility (Shen, Xie & Yang, 2019), strategic development (Duan, 2018; Chen, 2019; Mi, 2019) and challenges (Wu, 2019), which are mainly conducted by economic and strategic experts. They have conducted the qualitative researches to show that the responsibilities GBA is supposed to undertake to improve its ecological environment (Weng, 2020).
However, still few scholars have studied GBA image construction from various perspectives. A group of scholars tend to research on the brand image of GBA and attempt to explore optional approaches for building a joint regional GBA image. For example, Kirillova et al. (2020) tend to perceive GBA as a travelling destination from the perspective of brand marketing. Based on Corporate Identity System, Du (2021) argues GBA image is constructed from Mind Identity, Behavior Identity, Visual Identity, Space Identity and Product identity. He (Du, 2021) suggests that a professional consulting team should be established to propel the construction of GBA brand image and thus to highlight distinctive features of each cities in GBA. Besides, Lai (2021) concentrates on the visual design of GBA image, for instance, she argues the vision, mascot and logo are vital elements in the micro-construction of GBA image. Furthermore, there are also scholars who came up with creative models to investigate how the public views the GBA image.
CHAPTER THREE THEORETICAL FRAMEWORK .............................. 17
3.1 Conceptual Metaphor Theory ............................ 17
3.2 Critical Metaphor Analysis ................................ 20
CHAPTER FOUR METHODOLOGY ............................... 27
4.1 Research Questions ............................. 27
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