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The present study aims to investigate metaphors employed by China Daily in building the image of Guangdong-Hong Kong-Macao Greater Bay Area (hereafter as GBA). More specifically, it attempts to 1) explore what kinds of metaphors China Daily has used in its GBA news reports; 2) examine how these metaphors are conceptualized to construct GBA image through their evaluation and persuasion; 3) unveil the hidden ideologies and other factors that influence China Daily’s metaphor choices in building GBA image.

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1.2 Research Rationale

Guangdong-Hong Kong-Macao Greater Bay Area is the first officially promulgated bay area in China which is constituted by two Special Administrative Regions Hong Kong and Macao, two mega cities Guangzhou, Shenzhen and seven municipalities in Guangdong province. Proposed to serve as the backbone of the Silk Road Economic Belt and the 21st Centrury Maritime Silk Road, GBA has grabbed world-wide attentions from experts, scholars, investors, companies and media, etc. for its marvelous performance in limitless potentials and economic achievements. In this circumstance, it is of profound significance to show the world a positive image of GBA in the following two aspects.

The positive image of GBA will attract foreign investment and cooperation, as GBA is an emerging and dynamic region surrounded by promising companies. Proved by statistics in the 2021 Fortune 500 List (www.fortunechina.com), 25 companies headquartered in GBA are on the list, the number of which has exceeds that of New York Bay Area for the first time. Noticeably, 4 of the 25 companies are awarded as the 50 most profitable companies. Shown in Table 1-1, the increment of GBA companies in the list is the largest during the past five years with its average annual revenue and profit overtaking that of the other three world-class bay areas in 2021. Besides, place marketing theory (Kotler & Gertner, 2002) states that the image of a region will influence its investment, entrepreneurship, tourism, employment and target customers’ attitudes and behaviors towards this region. Accordingly, it is necessary to build a positive image of this giant regional economy.

CHAPTER TWO LITERATURE REVIEW

2.1 Definitions of GBA Image and National Image

The study of image is the core objective that is extensively researched by exports and scholars from various disciplines, ranging from marketing, diplomacy, international relations, linguistics, journalism & communication, etc. This section endeavors to sort out the relationship between the research locus, GBA image and national image by introducing the definition of them. Through the review of definitions, a clearer research objective of the present study will be laid out for the following review and analysis.

Image is explained in the Oxford Dictionary as “the impression that a person, an organization or a product, etc. gives to the public” or “a mental picture that a person has on somebody or something”. Some scholars (Solso, 1995; Kotler, 1999) hold the view that similar to its definitions in the dictionary, image can be defined本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。