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摘要：本文是一篇商务英语论文，本研究借助语料库工具Wmatrix考察了中国和美国IT公司的企业身份构建。本研究的结果提供了理论和实践意义。从理论上讲，本研究探讨了企业身份是如何被话语建构的，并为不同文化中的企业身份研究提供了启示，这不仅从比较的角度丰富了企业身份研究，也为史和程（2021）提出的研究框架提供了证据。

RAMEWORK ............................... 15

3.1 Conceptual Metaphor Theory .................................... 15

3.2 Hofstede’s cultural dimensions .......................... 16

3.3 A proposed framework ................................. 18

CHAPTER 4 METHODOLOGY ...................................... 21

4.1 Research questions ................................... 21

4.2 Corpus data ............................ 21

4.3 Corpus tools .................................. 23

CHAPTER 5 RESULTS AND ANALYSIS ..................................... 26

5.1 Macro level: Major foci ................................ 26

5.1.1 Corporate as general actor in IT business ........................... 28

5.1.2 Corporate as service provider .................................. 33

CHAPTER 6 DISCUSSION

6.1 Corporate identities of the Chinese and American companies

Companies are metaphorically understood with their own personalities and character (Simões & Dibb, 2002), individuality and distinctiveness, meaning and essence (Balmer & Greyser, 2003), and behavior (Hatch & Schultz, 1997; Albert & Whetten, 1985; Vella & Melewar, 2008). Corporate identity contains three characteristics: the central character, distinctiveness, and evolving nature (Albert & Whetten, 1985; Balmer & Greyser, 2003). By systematically comparing the linguistic devices and communication strategies applied, this study sums up the central and distinctive identities owned by Chinese and American IT companies.

Both the Chinese and American companies are constructed in a narrative frame in which corporate nature is emphasized as a service provider with advanced technology, and an active actor reacting to external change, evidenced by the overuse of HUMAN METAPHOR and other source domains of ORGANISM.

Authoritative vs. Affiliative

From the analysis above, it is found that both the Chinese and American companies constructed their in-group identity within the industry as demonstrated in the domain [S5+: Belonging to a group]. However, American companies use more consistent self-mentioning expressions to denote themselves and construct an in-group identity. By emphasizing the description of customer(s), consumer(s), communities, and client(s) in the domain of [I2.2: Business: Selling], American companies further present their caring and responsible features. What’s more, American companies’ choice of a narrative of epistemic judgment and commitment is more strategic with various perspectives with the second-person pronoun you and third-person pronoun such as customers, they, and team.

CHAPTER 7 CONCLUSION

7.1 Summary of major findings

Firstly, both the two corpora share four major foci: the general aspects of business, vision and mission, evaluation, as well as change, and time, which can be concluded as the corporate nature as an actor of general business, the corporate nature as a service provider, and the corporate nature as an agent of positive cha本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。