英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

基于语料库的中美IT企业身份话语建构思考 [3]

论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2023-02-27编辑:vicky点击率:611

论文字数:43655论文编号:org202302191552041896语种:英语 English地区:中国价格:$ 44

关键词:商务英语论文

摘要:本文是一篇商务英语论文,本研究借助语料库工具Wmatrix考察了中国和美国IT公司的企业身份构建。本研究的结果提供了理论和实践意义。从理论上讲,本研究探讨了企业身份是如何被话语建构的,并为不同文化中的企业身份研究提供了启示,这不仅从比较的角度丰富了企业身份研究,也为史和程(2021)提出的研究框架提供了证据。

RAMEWORK ............................... 15

3.1  Conceptual Metaphor Theory .................................... 15

3.2  Hofstede’s cultural dimensions .......................... 16

3.3  A proposed framework ................................. 18

CHAPTER 4  METHODOLOGY ...................................... 21

4.1  Research questions ................................... 21

4.2  Corpus data ............................ 21

4.3  Corpus tools .................................. 23

CHAPTER 5  RESULTS AND ANALYSIS ..................................... 26

5.1  Macro level: Major foci ................................ 26

5.1.1 Corporate as general actor in IT business ........................... 28

5.1.2 Corporate as service provider .................................. 33

CHAPTER 6  DISCUSSION

6.1  Corporate identities of the Chinese and American companies

Companies are metaphorically understood with their own personalities and character (Simões & Dibb, 2002), individuality and distinctiveness, meaning and essence (Balmer & Greyser, 2003), and behavior (Hatch & Schultz, 1997; Albert & Whetten, 1985; Vella & Melewar, 2008). Corporate identity contains three characteristics: the central character, distinctiveness, and evolving nature (Albert & Whetten, 1985; Balmer & Greyser, 2003). By systematically comparing the linguistic devices and communication strategies applied, this study sums up the central and distinctive identities owned by Chinese and American IT companies.  

Both the Chinese and American companies are constructed in a narrative frame in which corporate nature is emphasized as a service provider with advanced technology, and an active actor reacting to external change, evidenced by the overuse of HUMAN METAPHOR and other source domains of ORGANISM.

Authoritative vs. Affiliative

From the analysis above, it is found that both the Chinese and American companies constructed their in-group identity within the industry as demonstrated in the domain [S5+: Belonging to a group]. However, American companies use more consistent self-mentioning expressions to denote themselves and construct an in-group identity. By emphasizing the description of customer(s), consumer(s), communities, and client(s) in the domain of [I2.2: Business: Selling], American companies further present their caring and responsible features. What’s more, American companies’ choice of a narrative of epistemic judgment and commitment is more strategic with various perspectives with the second-person pronoun you and third-person pronoun such as customers, they, and team.

CHAPTER 7  CONCLUSION

7.1  Summary of major findings

Firstly, both the two corpora share four major foci: the general aspects of business, vision and mission, evaluation, as well as change, and time, which can be concluded as the corporate nature as an actor of general business, the corporate nature as a service provider, and the corporate nature as an agent of positive cha论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非