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nge. Some similar foci are laid on the narrative frame in which corporate nature is emphasized as a service provider with advanced technology, and an active self-reformer reacting to external change by both the Chinese and American companies. However, Chinese companies are more concerned with future development from the ongoing process to the future. They also construct a cooperating frame and a profitability frame to indicate their business status and thus builds up shareholder's and investors’ confidence in investing.

Secondly, both the Chinese and American companies apply hybrid strategies. Chinese companies shed light on the CAb-focused strategy by positively constructing their image of self-reforming and focusing on corporate development, especially the future and the ongoing process of the future. However, American companies are more concerned with the CSR-focused strategy and put emphasis on communications with stakeholders and within communities. Chinese companies are constructed as a profitable investor, a promising and growing competitor, a credible and responsible cooperator, a determined and committed self-reformer, and a responsible builder. They are more concerned with the corporate status, profitability, and future development, and act more positively as an agent of change in emphasizing the core value and the creation of value. Comparatively, American companies are constructed as a rational investor, an efficient and growing performer, a caring and responsible contributor, a considerate and positive changemaker, and a capable leader. They prefer the CSR-focused strategy and attempt to build public’s corporate associations and shoulder social responsibility. American companies are more concerned with stakeholders from various aspects and shoulder more social responsibility. 

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