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论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2023-02-27编辑:vicky点击率:465

论文字数:43655论文编号:org202302191552041896语种:英语 English地区:中国价格:$ 44





1.1  Research orientation

This study presents a corpus-based study of the Letters to Shareholders of Chinese and American IT companies. It aims to investigate how Chinese and American companies use linguistic resources and discursive strategies to construct and promote a positive corporate identity. More specifically, it attempts: (a) to examine the thematic and keyness features in the Letters to Shareholders by Chinese and American IT companies; (b) to explore what kinds of communication strategies are employed; (c) to elicit what identity types are constructed; (d) to further explore factors contributed to the observed patterns.


1.2  Rationale

Driven by digital globalization, Chinese IT companies have gone through a high-speed stage in IT development and entered the global market in an irreversible trend in recent years. During the 13th Five-Year Plan period, the scale of China’s digital economy has grown at an average annual rate of 16.6%, from 22.6 trillion yuan to 35.8 trillion yuan, accounting for 36.2% of China’s GDP, which signifies the thriving and prospering development of China’s digital industry1. In fact, the construction of the global digitalization system not only brings opportunities but also challenges to the Chinese IT companies, which accounts a great part in digital economy. Since the reform and opening up, the scale and the number of Chinese companies has continued to increase, which is the result of the development and growth of China’s overall economic scale. The average return on sales and quality of mainland Chinese companies on the World’s Fortune 500 list is much lower than that of U.S. companies2. Normally, to survive and thrive in the fierce competition, companies have to increase their profit and market share by both edging core advantages and discursively building a good reputation. In this sense, Chinese IT companies have to positively present themselves in the global market. One key strategy is to project a positive corporate identity (Van Riel, 1995; Fombrun, 1996), which is understood as a process of self-representation, position, and differentiation, by which corporates “build credibility and support amongst a variety of stakeholders and gaining competitive advantage in this new business environment” (Malavasi, 2010, p.213; Melewar, 2003, p.195) 


2.1  Previous studies on the Letters to Shareholders

Served as an important communication vehicle, the Letters to Shareholders normally contains substantial and detailed data to inform the readers about the performance of the company in the last fiscal year (Bhatia, 2004, p.16). It is usually authorized by the CEO and/or Chairman of a financial institution and is a potentially promotional genre designed to build and present the corporate’s image (Anderson & Imperia, 1992, p.114). Nevertheless, the purpose of the Letters to Shareholders is more strategic than informative (Conaway & Wardrope, 2010), which “has enormous rhetorical importance in building credibility and imparting confidence, convincing investors that the company is pursuing sound and effective论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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