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Abstract
The purpose of this study was to investigate what leads French consumers to ethnocentrism andthe effects of their ethnocentrism on attitudes 留学生客户管理论文定制toward imports, and subsequently on purchaseintentions. The conceptual framework used is based on the work of Sharma, S., Shrimp, T. A., Shin,
J. (1995). Consumer ethnocentrism: A test of antecedents and moderators. Journal of the Academy ofMarketing Science, 23(Issue 1), 26–37. Results are derived from primary data collected from aconsumer sample in France. The French, who appear to not be overly ethnocentric, are willing topurchase products from other countries, but will be more likely to buy certain products because of thereputation these products and brands from specific countries have acquired. French consumersshowed preferences for German cars, American computers, and Japanese computers. Additionally,product necessity was found to have a significant moderating effect on the relationship betweenethnocentrism and attitude towardimporting foreign products. This means that ethnocentricconsumers may have a more positive attitude toward purchasing imported products they deemnecessary as opposed to unnecessary products, such as luxury items. Implications of the findings arediscussed and directions for future research are provided.q 2005 Elsevier Ltd. All rights reserved.

Keywords: Ethnocentrism; French consumers; Consumer behavior; Purchase intentions

0969-5931/$ - see front matter q 2005 Elsevier Ltd. All rights reserved.
doi:10.1016/j.ibusrev.2004.12.006
International Business Review 14 (2005) 325–344
www.elsevier.com/locate/ibusrev
* Corresponding author. Tel.: C1 216 687 2130; fax: C1 216 687 9354.
E-mail address: r.scherer@csuohio.edu (R.F. Scherer).
1. Introduction
In today’s competitive global business environment, the success of a company outsideof its borders relies on the ability to understand and meet customers’ needs (Czinkota,
Ronkainen, & Moffett, 2000). This can be a challenge when dealing with https://www.51lunwen.org/CRM/the notion ofconsumer ethnocentrism, which underscores the belief that buying foreign made productsis unpatriotic and can harm the domestic economy (Balabanis, Mueller, & Melewar, 2002;
Klein, 2002). If consumers are ethnocentric, and prefer to purchase domestic products orservices over foreign ones, the route to persuade them to behave counter to theirpreferences may be difficult (Shimp & Sharma, 1987). Across cultures, researchers have
demonstrated that ethnocentrism is a global phenomenon, but there are differences in thedegree of ethnocentrism expressed by consumers, depending on the country under study.Research has shown that people from developed, more modern nations, tend to be less
ethnocentric than their counterparts in developing and emerging nations (Lindquist, Vida,Plank, & Fairhurst, 2001; Sharma, Shrimp, & Shin, 1995). Additionally, evidence exists tosupport differences between groups of developing nations as well as between groups of
developed nations (Hult & Keillor, 1999; Pereira, Chin-Chun, & Kundu, 2002).Consequently, companies selling their products to consumers in the European Union(EU) have to deal with different levels of ethnocentrism. This economic grouping ofEuropean countries, which is the most integrated in the world, embraces more than 370million people, from the Arctic Ci本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。