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摘要：knowledge is the key of core competence of company. In the age of globalization, the knowledge of the host country is necessary for MNCs to be successful on the host market

Acknowledgements
Executive summary
in the studies about the knowledge transfer of MNCs，the focus has been the knowledge transfer on the organizational level, and there are little researcher has pay attention to the individual level. In this article, the international assignments is been related to the knowledge transfer of MNCs. This study is a study about international assignments form the view of learning. Since the year of 2000, some researchers have implemented theoretical and practical research. These researches are from various facets and there is an absence of an integrated model of framework. The work of this article analyze HSBC’s expatriates’ knowledge transfer and learning, including the process of the international assignment, the knowledge the expatriates learned and how to transfer and diffuse knowledge, and the HSBC how to receive expatriates’ knowledge. An integrated framework model was built up on the basis of the analysis of this case and the Welch’s employment career of expatriates.

Two kinds of customer expectation
The Classification of Retail Service
Culture in Marketing
The role of Chinese culture in buying behavior
Buying behavior: decision process
Specific influence on Chinese customer buying behavior

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